.svg)
.svg)
.svg)
.svg)
.svg)
Marketing Automation Specialist (m/w/d)
Du wirst in 21 Wochen zum Marketing Automation Specialist (m/w/d). Lerne, KI-gestützte Prozesse zu orchestrieren, Content-Workflows zu automatisieren und Kampagnen datenbasiert zu optimieren.
.svg)
.svg)
.svg)
Further start dates
Lorem ipsum dolor sit amet, consec adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.
.svg.webp){kind=logo}
The learning experience of the future for the skills of tomorrow
.svg)
Learn your way
Tailor your professional development with videos, practical exercises, group sessions, or 1-to-1 coaching.
.svg)
Learn with excellent support
It is normal to have questions. With our award-winning educational support, you will get answers whenever you need them.
.svg)
Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
.svg)
Learn only relevant content
Your individual learning experience takes your prior knowledge and experience into account.
Learn your way
Tailor your professional development with videos, practical exercises, group work, or 1-to-1 sessions.
Learn with excellent support
It is normal to have questions. With our award-winning educational support, you will get answers whenever you need them.
Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
Learn only new content
Your individual learning experience takes your prior knowledge and experience into account.
Marketing Automation Specialist (m/w/d)
Du wirst in 21 Wochen zum Marketing Automation Specialist (m/w/d). Lerne, KI-gestützte Prozesse zu orchestrieren, Content-Workflows zu automatisieren und Kampagnen datenbasiert zu optimieren.
Further start dates
Lorem ipsum dolor sit amet, consec adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.
The training course at a glance
.svg)
Start and duration
Next start date
Part-time or full-time
850
Lessons
Certificates
Intermediate certificates for each module
Certificate of completion
Learning formats
Online courses
1-to-1 coaching
850
Interactive group courses
Locations
Remote
In-person at over 60 locations
Upon completion
Job search support
Free application coaching
Requirements
- Abgeschlossene Ausbildung und/oder abgeschlossenes Studium oder ersatzweise min. dreijährige Berufserfahrung in einem relevanten Bereich.
- Deutschkenntnisse auf Niveau B2
The learning experience for your future career
Next start date
Learn flexibly at your own pace
Fit your professional development around your daily life. Customise it with videos, practical exercises, group sessions, or 1-to-1 coaching.
You are in good company
Despite all the flexibility, you are not alone. You have plenty of opportunities to connect with others and can contact our award-winning educational support team at any time if you have questions.
Learn the latest content from the industry
You will learn exclusively from trainers who apply their knowledge to real-world projects every day.
Get help with your job search
Through exclusive partnerships with recruitment agencies and application coaching, you have the best chance of being invited to interviews.
Learn the way you want
Tailor your professional development with videos, practical exercises, group sessions, or 1-to-1 coaching.
Learn with excellent support
It’s normal to have questions. With our award-winning educational support, you can get answers whenever you need them.
Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
Learn only the latest content
Your individual learning experience takes your prior knowledge & experience into account.
What you will learn
In dieser Weiterbildung eignest du dir umfassende Kenntnisse im KI-gestützten Content-Marketing und Social Media Management an. Du lernst, Marketing-Automation-Plattformen zu bedienen, E-Mail-Kampagnen zu personalisieren und Customer Journeys datenbasiert abzubilden. Grundlagen des Marketing Managements, People Based Marketing sowie Methodenkompetenzen runden dein Profil ab. Das Modul Prompt Engineering und ein abschließendes Projekt vertiefen deine Fähigkeiten für die Praxis.
AI based Content-Marketing
- KI-gestützte Content-Strategie und Themenplanung
- Texterstellung mit LLMs (ChatGPT, Claude) für Blogs und Social Media
- SEO-Optimierung und Keyword-Recherche mit KI-Tools
- Redaktionsplan-Automatisierung und Content-Workflows
- Brand Voice Development: KI-Texte an Markentonalität anpassen
AI-Powered Social Media Management
- KI-basierte Content-Erstellung für Social Media (Text, Bild, Video)
- Community Management und Chatbots für Social Media
- Social Listening und Sentiment-Analyse mit KI
- Automatisierte Posting-Planung und Zeitoptimierung
- Influencer-Analyse und Trend-Erkennung mit KI-Tools
Content Marketing
- Content-Strategieentwicklung und Plattform-Analysen
- Storytelling und überzeugende Schreibtechniken
- Content-Distribution und Promotion-Kanäle
- KPIs und Erfolgsmessung mit Analyse-Tools
- Content-Recycling und Performance-Optimierung
Marketing Automation with AI
- KI-integrierte Marketing-Automation-Plattformen
- Automatisierte E-Mail-Kampagnen und Personalisierung
- Lead Scoring und Customer Journey Mapping mit KI
- No-Code-Automatisierung mit Make, Zapier und n8n
- CRM-Integration und datengetriebene Kundenkommunikation
Marketing Management
- Entwicklung von Marketingstrategien
- Positionierung und Käuferanalyse
- Prozessablauf im Marketingmanagement
- Kommunikationspolitik und Werbeplanung
- Erstellung und Umsetzung von Marketingplänen
Methoden-Training
- Future Skills für die moderne Arbeitswelt
- Kommunikation und Selbstanalyse
- Sozial- und Selbstkompetenz stärken
- Umgang mit der VUKA-Welt
- Methodenkompetenz entwickeln
People Based Marketing
- Digital Fingerprint und Nutzererkennung
- Nutzerdaten und System-Orchestrierung
- Customer Centricity im People Based Marketing
- Datenbasierte Zielgruppensegmentierung
- Strategie für First-Party Data aufbauen
Prompt Engineering
- Effektive Prompts erstellen und optimieren
- Adaptive Prompt-Optimierung und Token-Effizienz
- Chain-of-Thought (CoT) Prompting einsetzen
- Custom GPTs entwickeln und anpassen
- Qualifikationsprojekt Prompt Engineering durchführen
Social Media Marketing
- Entwicklung von Social Media Content-Strategien
- Engagement und Interaktion steigern
- Datenschutz und Sicherheit im Social Media Management
- Analyse- und Monitoring-Tools nutzen
- Influencer Marketing und Krisenmanagement
How you will learn
Learn using interactive formats that
prepare you for your career
Everyone learns differently. Your learning experience at velpTEC combines various learning formats to be both varied and educationally sound.
Everyone learns differently. That is why your learning experience at velpTEC combines various learning formats to be both varied and educationally sound.
1-1 sessions
You will receive unlimited personal support
from your trainers at any time.
Live workshops
In topic-specific workshops, you will
dive deep into practical subjects.
Remote and on-site
Learn entirely online or at over 60 locations –
whichever you prefer.
Interactive learning content
All learning content has been developed with educational experts and offers a mix of videos, scripts, practical examples, and exercises.
Adapt your learning content to your prior knowledge
Learn new things instead of repeating old ones – you can swap out the content of your training if you already have prior knowledge.
- Abgeschlossene Ausbildung und/oder abgeschlossenes Studium oder ersatzweise min. dreijährige Berufserfahrung in einem relevanten Bereich.
- Deutschkenntnisse auf Niveau B2
Learn new things instead of repeating old ones
Your prior knowledge counts – the training content is individually adapted to you.
We are highly rated on Trustpilot
I was able to learn a lot of new things that are now really helping me in my new job. It is also very helpful that so many practical examples are shown and worked through, such as case studies from real marketing agencies.
The training at velpTEC impressed me with the relevance and up-to-date nature of its content, which prepared me exceptionally well for my future role as a personnel developer.
I took a data science course at VelpTEC and am very satisfied with the entire experience. The quality of the learning materials was up-to-date and practical, which helped me to understand and apply the content effectively.
Thanks to velpTEC, I am experiencing outstanding professional developmentthat fits seamlessly into my daily work routine. I am supported by instructors who provide expert guidance along my journey.
The remote concept is great. It allows for a good work-life balance. It is also very well implemented, with daily group chats and workshops.
The onboarding for JavaScript was excellent, and I also really enjoyed diving into the complex topics of AI—especially training neural networks.
Sometimes I spoke with an instructor multiple times in a single day during a course, and they even provided me with tips and materials for the future. I think this on-demand concept is fantastic. It’s like Netflix for professional development.
I learned a lot, and the technology provided worked perfectly. One advantage of the online course was the flexible scheduling. The staff and instructors were very friendly.
The training content was highly relevant and up-to-date, allowing me to expand my knowledge in a targeted way and apply it directly to my daily work.
The focus on learning by doing was a perfect fit for me, and the support team was always there whenever I needed help or had questions.
The instructors were always available to answer questions—friendly, patient, and incredibly helpful. I felt very well supported throughout.
My experience with velpTEC edutainment was consistently excellent and very positive. I would give both their content offerings and their customer support 5 stars.
What our alumni say about velpTEC:
The training content was highly relevant and up-to-date, allowing me to expand my knowledge in a targeted way and apply it directly to my daily work.
The trainers and instructors were incredibly friendly, dedicated, and always supportive—I could even ask them about my personal design projects, and they provided me with very helpful feedback.
The remote concept is great. It allows for a good work-life balance. It is also very well implemented, with daily group chats and workshops.
Get help whenever you need it.
Some topics are easier than others – that’s all part of learning. To help you make progress with challenging subjects, our award-winning educational support is always by your side.
Your career success is our goal
Strong partnerships with
recruitment agencies
velpTEC cooperates with well-known recruitment agencies that will put you forward to their clients once you have completed your further training.
1-to-1 coaching for
your application
In this 1-to-1 coaching, you will learn what HR managers look for. You will prepare for job interviews and salary negotiations.
CV and cover letter
optimisation
First impressions count. Your trainers will help you put the finishing touches to your application documents.
Learn through constant exchange with others
You have plenty of opportunities to share ideas and ask questions – whether in group discussions, the virtual learning space, one-to-one conversations, or workshops.
You also have unlimited access to our award-winning educational support if you ever need quick assistance.
top 500 for best customer service in Germany
Find your dream job faster
with our support
Exclusive partnerships with
recruitment agencies
After you graduate, our partners will proactively put you forward to well-known companies.
1-to-1 coaching for
your application
You will learn exactly what HR managers look for in job interviews and salary negotiations.
CV and cover letter
optimisation
First impressions count. Your trainers will help you put the finishing touches to your application documents.
Starting your learning journey
.svg)
1. Apply for further training
Find a topic you're passionate about and apply for further training at velpTEC today.
2. Get advice on funding
Our experts will show you how to get the best possible funding for your further training.
3. Your individual offer
Start your learning journey and gain valuable skills in future-oriented topics. Take the next step in your career.
The start of your learning journey
1. Apply for further training
Find a topic you're passionate about and apply for further training at velpTEC today.
2. Get advice on funding
Our experts will show you how to get the best possible funding for your further training.
3. Your individual offer
Start your learning journey and gain valuable skills in future-oriented topics. Take the next step in your career.
Do you have any questions?
Do you have any questions about your application or want to know more about us? No problem! If you can't find the answer to your question in our FAQs, simply send us an email with your query.
How much time do I need to invest in a training program?
The duration varies significantly, ensuring you can always find a training program that aligns with your goals. For a quick start, our Customer Experience Manager course takes about 3 months. Programs such as Social Content Creator or Social Media Manager each take approximately 6 months. For deeper specialization, options like the Online Marketing Manager course, which lasts about 8 months, or the Growth Marketing Manager program, at around 7 months, are ideal.
Why are marketing and growth so critical for businesses?
Today, companies are in a constant race for visibility, relevance, and trust. Marketing is no longer just a promotional tool; it is the foundation for sustainable growth. By analyzing data, understanding customer behavior, and deploying targeted communication, you give organizations a clear competitive edge. Whether in e-commerce, brand management, or digital content, your expertise ensures that companies can tap into new markets, launch products successfully, and cultivate long-term relationships.
What topics will I cover in Marketing & Growth?
Our core focus areas range from the conceptualization and implementation of digital campaigns and data analysis to the automation of marketing processes. You will engage with content strategies, SEO and SEM, social media marketing, e-commerce, and customer experience. Additionally, you will learn how to model and optimize customer journeys and how growth hacking methods can accelerate market entry. Through practical assignments, case studies, and the use of current tools, you will not only understand the theory but also be able to apply your skills to real-world projects.
What career opportunities are available to me after completing further training in Marketing and Growth?
The Marketing and Growth field introduces you to career paths that are more vital than ever in the digital economy. Depending on your focus, you can pursue opportunities as an Online Marketing Manager, Growth Marketing Manager, Social Media Manager, or Marketing Automation Specialist. Roles such as Digital Content Developer or Customer Journey Mapping Expert are also in high demand, as companies look to go beyond simply reaching their customers and focus on building long-term loyalty.
Marketing & Growth: Detailed training program description
Marketing & Growth - training for the future
Key highlights at a glance
- Practical success for the future: Training from velpTEC can be applied immediately in your daily work and prepares you for current and future trends.
- Career advancement through expertise: Content on channel management, digital content creation, and marketing automation to improve your job market prospects.
Performance Marketing: The growth engine of the digital age
Performance marketing is now the heart of modern digital strategies.
The focus:
- Making results like reach, leads, and revenue measurable
- and continuously optimizing them.
In our marketing training courses, you will learn how to
- run targeted ads,
- manage the customer journey,
- and use data-driven analysis for continuous improvement.
This combination of analytical thinking, creativity, and software proficiency is the key to digital growth.
Entry-level positions in this field are diverse. Growth marketing, for example, works in
- interdisciplinary teams,
- identifies growth levers,
- and experiments with new strategies.
Crucial traits include the courage to embrace change and a commitment to working in a data-driven way.
Your entry opportunities in online marketing
With comprehensive online marketing training, a compact program, or a career change into channel management – a practical understanding of digital channels and budget management is essential. Modern programs teach not only technical expertise but also the ability to actively shape market changes.
Online marketing training courses allow you to gain skills in
- social media,
- SEO,
- content creation,
- and analysis tools flexibly and from anywhere.
This is an ideal opportunity, especially for working professionals or those looking to change careers, to build future-proof expertise.
Training programs at a glance
- Key topics: Sales, Omnichannel, CRM, SEO, Social Media
- Target audience: Professionals, career changers, sales-oriented individuals
- Key features: Up to 100% funding available, lifetime access, flexible models
- Key topics: Media design, storytelling, social media management
- Target audience: Beginners, marketing enthusiasts
- Key features: Practical projects, individual support, flexible enrollment
Marketing Automation Specialist
- Key topics: AI, automation, data science, Google Ads, SEO
- Target audience: Professionals, marketing experts, career changers
- Key features: AI and data-driven focus, workshops, lifetime access
How to go from beginner to pro
With practice-based marketing measures, you will learn to apply methods immediately in your professional life – from the initial customer journey analysis to the design of high-performance campaigns.
Some of the most important topics include:
- Modern marketing strategies, target-group-oriented communication, and social media
- In-depth analysis of target groups and both creative and data-driven content development
- Implementation of budget management, automation, and the use of digital tools
With further training from velpTEC as a Channel Manager you will acquire qualifications that strengthen your digital skills and can improve your chances for new career opportunities.
From channel to management: The next level in marketing
Those who specialize can use online marketing manager training courses to acquire qualifications for targeted leadership roles. The focus is on
- Trend assessment,
- Process automation
- and leadership skills for digital transformation.
Workshops, a self-paced learning approach, and a blend of theory and practice are specifically designed to support your professional development in the field of digitalization.
Social Media & Growth Marketing
Social media and growth marketing can have a positive impact on visibility and reach for businesses.
With social media training, such as becoming a digital content creator, you will learn how to develop cross-platform campaigns and build user relationships. The Growth Marketing focus is on identifying new growth opportunities through creative experimentation, data analysis, and AI-powered testing.
You receive targeted, personalized support in a hybrid format. Practical training programs like the Marketing Automation Specialist offer support for self-directed learning through workshops and coaching, helping to advance your professional development in the digital space.
FAQ
What is the difference between performance marketing training and traditional marketing training?
Performance marketing training focuses on measurable digital processes and results-oriented tools, rather than broad foundational knowledge.
Why is growth marketing relevant for the future?
Creative and data-driven strategies supported by AI allow for flexible adaptation to market trends and the identification of new growth opportunities.
How flexible are online training programs?
They offer maximum independence, flexible start dates, and direct practical relevance—with personal mentoring included at velpTEC.
How can I start my training as a Marketing Automation Specialist?
Marketing Automation Specialist: Your career in digital marketing
Digital marketing processes are becoming increasingly complex, while expectations for personalization, timing, and efficiency continue to rise. This is exactly where the role of a Marketing Automation Specialist comes in.
You no longer design marketing as a series of individual campaigns, but as a connected, data-driven process across the entire customer journey. In doing so, you combine strategic marketing insight with technology, data analysis, and automation to reach target audiences with relevant content at the right time.
Start your career path now!
Course content at a glance
- Focus on automation and intelligent orchestration of marketing processes across the entire customer journey
- Customer centricity, people-based marketing, and first-party data strategies for personalized communication
- Use of AI applications, prompting techniques, and AI strategy and implementation in marketing
- Management and optimization of campaigns via social media, Google Ads, SEO, and data-based targeting logic
- Building analytical and data skills with Python, data preparation, visualization, and dashboarding in Power BI
- Understanding digital business models and legal frameworks in online marketing
What does a Marketing Automation Specialist do?
As a Marketing Automation Specialist, you ensure that marketing and sales do not work in silos, but rather collaborate through clearly defined, data-driven processes. You
- design automated customer journeys,
- systematically qualify leads,
- and ensure that prospects are engaged with the right content at the right time.
Wondering what specific tasks you will handle as a Marketing Automation Specialist? We have summarized them for you in the table below.
Typical tasks of a Marketing Automation Specialist
Process Analysis & Automation
- Analyze existing marketing and sales processes
- Identify automation potential
- Design and implement scalable workflows
Customer journey design
- Plan and model automated journeys (e.g., onboarding, lead nurturing, or re-engagement sequences)
- Connect touchpoints logically and define triggers
Lead management & scoring
- Define lead scoring models
- Establish lead handover rules for sales
- Determine criteria for Sales Qualified Leads (SQL)
Campaign & workflow setup
- Implement automations technically
- Create emails, landing pages, and forms
- Configure trigger and segment logic
Target audience segmentation
- Build data-driven segments
- Incorporate behavior, interests, and lifecycle status
- Continuously maintain segment logic
Monitoring & optimization
- Analyze open, click, conversion, and churn rates
- Conduct A/B tests
- Optimize measures based on data
System integration
- Connect interfaces to CRM, shop, analytics, or ERP systems
- Monitor and maintain data flows
Collaboration with Marketing & Sales
- Jointly optimize campaigns and lead handover processes
- Align requirements and integrate feedback
Reporting & Insights
- Create reports and dashboards
- Make performance transparent
- Provide a basis for decision-making for marketing and sales
Find out more now!
The core: Email Marketing & Digital Marketing Automation
Email marketing and digital marketing automation are the core of your role as a Marketing Automation Specialist, as they allow for personalized communication to be implemented at scale. The goal is to deliver the right message at the right time, whether in an inbox, on the website, or via other digital touchpoints, while ensuring the dialogue still feels personal.
In email marketing you design automated workflows such as welcome series, lead nurturing, re-engagement, or abandoned cart emails. You work with triggers like sign-ups, downloads, or product interest, segment target groups based on behavior and profile characteristics, personalize content, and continuously optimize based on metrics such as open rates, clicks, and conversions.
In digital marketing automation, you connect email with other channelsto build seamless customer journeys . This allows you to guide contacts across channels, qualify them using scoring logic, and hand them over to sales at the perfect moment – all in a structured, measurable, and high-impact way on efficiency and revenue.
Key skills for a marketing automation specialist
For marketing automation to be truly effective, it takes more than just a "feel" for campaigns. You will be working at the intersection of data, systems, content, and sales processes and ensuring that everything works together seamlessly. The following competencies and skills are particularly crucial for this.
Hard skills
- Solid understanding of marketing automation concepts and customer journey logic
- Proficiency in using automation and CRM platforms and their core functions
- Expertise in email marketing, including segmentation, trigger sequences, lifecycle logic, A/B testing, and deliverability
- Ability to design workflows and lead nurturing sequences and implement them technically within the system
- Know-how in lead scoring, MQL/SQL definitions, and handover processes between marketing and sales
- Fundamentals of template customization for emails and landing pages, e.g., basic HTML/CSS
- Understanding of tracking, tags, and integrations to ensure data is captured and utilized reliably
- Data and analytical skills for KPIs such as open, click, conversion, and churn rates, as well as funnel and cohort logic
- Confidence in segment and filter logic, conditions, and decision trees within automations
- Knowledge of data protection, consent, and the legal framework for digital marketing
- Overview of relevant digital channels to effectively plan cross-channel automations
Soft Skills
- Analytical and structured thinking to plan and manage complex journeys in a clear, understandable way
- Strong communication skills for coordinating with marketing, sales, IT, and management
- Project management skills to efficiently coordinate campaigns, tests, and optimizations in parallel
- High level of diligence and quality awareness, as automations operate at scale
- Creativity for campaign ideas, subject lines, content sequences, and effective trigger strategies
- Customer orientation and empathy to translate motivations and needs into relevant messaging
- Willingness to learn and technical aptitude to keep pace with tools, interfaces, and best practices
- Problem-solving skills for debugging workflows, data flows, and tracking setups
But don't worry—even if you are currently missing one or two of the skills needed for your dream job as a Marketing Automation Specialist, you can build the ideal foundation with our advanced training program .
Checklist: Am I ready for a job as a Marketing Automation Specialist?
Before you dive deeper into tools, workflows, and automations, it is worth taking an honest look at your interests and way of working. The following checklist helps you assess whether the job profile of a Marketing Automation Specialist is a good fit for you and whether the mix of marketing, data, technology, and strategic thinking will bring you long-term satisfaction.
- Are you interested in how digital marketing processes can be automated and made more efficient?
- Do you enjoy working in a data-driven way and making decisions based on analytics?
- Do you enjoy analyzing and optimizing customer journeys?
- Are you intrigued by the use of AI to make campaigns more personalized and scalable?
- Do you enjoy working with marketing tools such as email systems, CRM, social media, and ad platforms?
- Do you find it easy to identify and structure logical processes?
- Are you curious about automation logic such as triggers, workflows, and segmentation?
- Do you enjoy defining target groups based on data and deriving appropriate measures?
- Are you confident in your ability to explain technical concepts in an understandable way?
- Are you interested in learning or expanding your initial programming or scripting skills (e.g., Python)?
- Are you prepared to regularly familiarize yourself with new tools, trends, and technologies?
- Does analytical thinking come naturally to you, for example when evaluating KPIs, dashboards, or A/B tests?
- Do you enjoy working in a process-oriented and meticulous manner, even with complex workflows?
- Do you find it easy to collaborate with different teams like marketing, sales, and IT?
- Do you enjoy combining creative marketing ideas with technical solutions?
Find out more about your dream job here!
Find out more about your dream job here!
What is the demand and salary outlook for a Marketing Automation Specialist?
The job market for Marketing Automation Specialists has been developing dynamicallyfor years. Companies are increasingly investing in data-driven marketing, first-party data strategies, and personalized customer journeys. And this is exactly where your role becomes a decisive success factor.
There is a correspondingly high demand for profiles that combine marketing, technology, and analytics, and who have mastered automation both strategically and operationally. Demand is particularly strong in
- E-commerce
- SaaS
- B2B marketing
- Agencies
- as well as in companies with complex lead and CRM structures.
These requirements are also reflected in financial terms. Marketing automation specialists generally command higher salaries than traditional online marketing roles, as they contribute directly to increased efficiency, conversion optimization, and revenue growth.
As you gain experience, system responsibility, and cross-functional expertise, both your level of responsibility and your compensation will increase significantly.
Typical salary ranges at a glance:
- Entry-level / Junior Marketing Automation Specialist: approx. €45,000–€55,000 gross/year
- Professional / experienced role: approx.€60,000–€75,000 gross/year
- Senior level / Lead / Marketing Automation Manager: approx. €75,000–€90,000 gross/year and above, sometimes including bonus schemes
✔️ 10,000+ job openings
✔️ €45,000+ annual gross salary
✔️ A solid and high-demand career field, driven by automation, AI, and data-driven marketing
Marketing Automation Specialist training at velpTEC
The Marketing Automation Specialist training program at velpTEC follows a learning concepttailored to your goals. You will receive a personalized learning paththat is customized to your prior knowledge and learning style.
You learn online with 24/7 access, use a location near you whenever you feel like it, or simply combine both. Furthermore, you can choose to study full-time or part-time.
Throughout the entire time, we support you with expert advice and are always there for you. Even after you finish, we are happy to remain your first point of contact.
You can also look forward to a high level of practical relevance and quality standards at the highest level. The training content is structured so that you can apply your knowledge directly in workshops, case studies, and projects.
Future-oriented topics such as artificial intelligence, big data, blockchain, sustainability and green tech are fully integrated. Classes are taught by highly qualified instructors designed and supported by a supportive learning environment . Depending on your personal circumstances, funding is available, potentially covering the full cost.
Are you looking to jump-start your career in marketing automation and need a path that fits your background? Then take the next step now. In a no-obligation consultation you will clarify which entry path is realistic for you, which skills you are still missing, and how to build them up in a targeted way without turning your daily routine upside down.
FAQ: Marketing Automation Specialist
How does marketing automation differ from traditional online marketing?
While traditional online marketing often focuses on specific channels or campaigns, marketing automation connects data, tools, and processes into seamless customer journeys. The goal is to engage contacts in an automated, personalized, and scalable way—from the first touchpoint to long-term customer loyalty.
How technical do I really need to be for this job?
You don't need to be a developer, but you should understand technical concepts. Logical thinking is essential for understanding and cleanly setting up triggers, conditions, workflows, and data flows. Basic knowledge of HTML, tracking, or data logic is a huge help, but these skills can also be developed in a targeted way.
Is marketing automation more marketing-focused or IT-focused?
The role sits right in between. Marketing automation specialists translate marketing goals into technical processes. You will work closely with marketing, sales, and IT, but it is not a purely IT role. Profiles that can understand and bridge both worlds are in particularly high demand.
How quickly will I see results from marketing automation?
Initial results often appear after just a few weeks, such as improved open and click-through rates or more structured lead processes. However, the full value is realized in the medium to long term as data is built up and journeys are continuously optimized.
Is this job suitable for career changers from analytics, sales, or IT?
Yes, absolutely. People with an analytical background, CRM experience, a sales mindset, or an affinity for IT are ideal candidates. Through structured further training, you can specifically build on your existing skills to master marketing logic, automation methods, and tool expertise, allowing you to apply them quickly in a practical setting.
.webp)
Find your perfect
course
Focusing on your experience and career goals – our professional development experts are here to help you find the perfect course.
