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Where ideas grow together
Marketing & Growth
Marketing today is about making brands visible, understanding target audiences, and creating experiences that inspire people rather than just convincing them. Are you creative and communicative? Then further training in marketing and growth gives you the chance to work at the intersection of creativity, strategy, and digital tools every day.
Where ideas grow together
Marketing today is about making brands visible, understanding target audiences, and creating experiences that inspire people rather than just convincing them. Are you creative and communicative? Then further training in marketing and growth gives you the chance to work at the intersection of creativity, strategy, and digital tools every day.
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Marketing & Growth: Shaping customer experiences to strengthen brands.
What can you expect from a career in marketing and growth? As a Growth Marketing Manager, Social Media Manager, or Online Marketing Manager, you will develop campaigns, create content, and analyze data to make informed decisions. As a Marketing Automation Specialist, you will manage processes efficiently and purposefully. As a Brand Identity Designer, you will sharpen a brand's identity and ensure it remains consistent across all channels. Your daily work will always combine creativity with analytical precision. After completing your further training in the marketing and growth field at velpTEC, you can pursue your career path in numerous positions. Once you have successfully graduated, you will have the tools to manage data-driven campaigns, develop content strategically, and purposefully design customer experiences.
Marketing & Growth: Shaping customer experiences to strengthen brands.
What can you expect from a career in marketing and growth? As a Growth Marketing Manager, Social Media Manager, or Online Marketing Manager, you will develop campaigns, create content, and analyze data to make informed decisions. As a Marketing Automation Specialist, you will manage processes efficiently and purposefully. As a Brand Identity Designer, you will sharpen a brand's identity and ensure it remains consistent across all channels. Your daily work will always combine creativity with analytical precision. After completing your further training in the marketing and growth field at velpTEC, you can pursue your career path in numerous positions. Once you have successfully graduated, you will have the tools to manage data-driven campaigns, develop content strategically, and purposefully design customer experiences.
All training courses in the field of
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Chief Marketing Officer (m/w/d)
In dieser 21-wöchigen Weiterbildung übernimmst du als künftiger Chief Marketing Officer strategische Verantwortung und meisterst Content, SEO, SEA und Marketing Automation.
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Customer Experience Manager (CXM) (m/w/d)
Werde zum Customer Experience Manager (CXM) und gestalte in 10 Wochen durch strategisches Omnichannel-Management und datenbasierte Kundenanalyse herausragende Kundenerlebnisse.
Sales & Marketing Specialist:in
Du wirst zum Sales & Marketing Specialist:in ausgebildet und lernst, integrierte Strategien von Business Development bis Digital Sales mit KI anzuwenden.
E-Commerce Manager (m/w/d)
Mit dieser 21-wöchigen Weiterbildung zum E-Commerce Manager baust du fundierte Kenntnisse in Content Marketing, SEO, Google Ads und Automatisierung auf. So optimierst du deinen Online-Shop und steigerst gezielt Umsatz und Conversion.
Sales Consultant (m/w/d)
Du erlernst praxisnah Strategien und Tools für erfolgreichen, digitalen und KI-gestützten Vertrieb. So optimierst du Kundenbeziehungen und steigerst deine Abschlussraten nachhaltig.
Data-Driven Sales Manager:in
Als Data-Driven Sales Manager:in lernst du, Vertriebsprozesse datenbasiert zu analysieren und mit KI-gestützten Tools deine Sales-Strategien zu optimieren. Du beherrschst von Conversion-Optimierung über Marketing-Automation bis zu Power BI alle Instrumente für einen modernen Vertriebsprozess.
Communication Specialist (m/w/d)
In 10 Wochen machst du dich fit zum Communication Specialist. Du lernst, Inhalte strategisch zu entwickeln, rechtssicher zu kommunizieren und deine Botschaft professionell zu präsentieren.
Marketing Automation Specialist (m/w/d)
Du wirst in 21 Wochen zum Marketing Automation Specialist (m/w/d). Lerne, KI-gestützte Prozesse zu orchestrieren, Content-Workflows zu automatisieren und Kampagnen datenbasiert zu optimieren.
Marketing Analyst:in
Du wirst zum Marketing Analyst:in und erlernst datenbasierte Strategien für erfolgreiche Customer Journeys. Optimier deine Kampagnen mit Tools wie Google Ads, SEO und Power BI.
Pressereferent:in
Du wirst in 10 Wochen zum:r Pressereferent:in ausgebildet und kannst Pressearbeit, Content Marketing und Krisen-PR professionell umsetzen.
Agile Marketing Manager (m/w/d)
Werde in 16 Wochen zum Agile Marketing Manager und setze moderne Methoden wie Scrum, Google Ads und SEO gezielt für deine Marketingziele ein.
Corporate Communications Manager:in
Du entwickelst professionelle Kommunikationsstrategien für Unternehmen und steuerst Markenbotschaften über alle Kanäle. Als Corporate Communications Manager:in nutzt du KI-Technologien, Content-Marketing und Change Management für wirkungsvolle Kommunikation.
E-Marketing Developer (m/w/d)
Mit der Weiterbildung zum E-Marketing Developer baust du umfassende Expertise in KI-gestütztem Marketing, SEA, SEO und Analytics auf. Du gestaltest datengetriebene Kampagnen und optimierst Nutzererfahrungen für maximale Performance.
Digital Sales Manager (m/w/d)
Werde Digital Sales Manager und optimiere in 21 Wochen deinen Online-Vertrieb mit KI, Automatisierung und zielgerichtetem Marketing. Starte jetzt durch und steigere deinen Verkaufserfolg digital.
Digital Marketing Strategy Specialist:in
In der Weiterbildung zum Digital Marketing Strategy Specialist:in lernst du, datengetriebene Online-Marketingstrategien zu entwickeln und erfolgreich umzusetzen. Du optimierst Kanäle wie SEO, Google Ads und Content Marketing für messbare Erfolge.
Customer Success Manager (m/w/d)
In dieser Weiterbildung lernst du, wie du Conversion-Rates steigerst und durch gezieltes Customer Experience Management nachhaltige Kundenbeziehungen aufbaust.
AI-Strategy & Governance Specialist:in
Du wirst zum AI-Strategy & Governance Specialist:in und lernst, KI-Strategien zu entwickeln, Governance-Rahmen zu etablieren und Prozesse für zukunftssichere Unternehmen zu optimieren.
Brand Manager (m/w/d)
Werde Brand Manager in nur 10 Wochen und gestalte mit KI starke Markenidentitäten. Du lernst von Logo-Design bis Social-Media-Kommunikation alle Tools und Strategien für erfolgreiche Markenführung.
Social Content Creator:in
Du lernst, ansprechende Inhalte für Social Media und Blogs zu erstellen und mithilfe von KI-Tools deine Strategie zu optimieren. Als Social Content Creator:in gestaltest du professionellen Content, der deine Zielgruppe begeistert und deine Reichweite erhöht.
Social Media Manager (m/w/d)
Mit dieser Weiterbildung wirst du in 16 Wochen zum Social Media Manager und beherrschst KI-gestützte Content-Erstellung, Influencer- und Community-Management sowie professionelle Kampagnenplanung.
Channel Manager (m/w/d)
Du lernst, Online-Vertriebskanäle effizient zu steuern und Umsätze zu maximieren. Die Weiterbildung vermittelt dir praxisnahes Know-how in E-Commerce, Google Ads und Social Selling.
Conversion Rate Optimization Specialist (m/w/d)
In 33 Wochen lernst du, Nutzererlebnisse datenbasiert zu optimieren und deine Conversion Rate nachhaltig zu steigern.
E-Business Manager (m/w/d)
Du wirst in 16 Wochen zum E-Business Manager ausgebildet und lernst, digitale Geschäftsmodelle mit E-Commerce, KI-Optimierung und Marketing-Automation erfolgreich umzusetzen.
Key Account Manager (m/w/d)
In der Weiterbildung zum Key Account Manager lernst du, strategische Vertriebsansätze zu entwickeln, Schlüsselkunden langfristig zu binden und moderne Tools inklusive KI für deinen Vertriebserfolg einzusetzen.
Still not sure what you want to learn?
Get advice on which further education program best builds on your current skills.
We are highly rated on Trustpilot
I was able to learn a lot of new things that are now really helping me in my new job. It is also very helpful that so many practical examples are shown and worked through, such as case studies from real marketing agencies.
Thanks to velpTEC, I am experiencing outstanding professional developmentthat fits seamlessly into my daily work routine. I am supported by instructors who provide expert guidance along my journey.
The training at velpTEC impressed me with the relevance and up-to-date nature of its content, which prepared me exceptionally well for my future role as a personnel developer.
I took a data science course at VelpTEC and am very satisfied with the entire experience. The quality of the learning materials was up-to-date and practical, which helped me to understand and apply the content effectively.
The onboarding for JavaScript was excellent, and I also really enjoyed diving into the complex topics of AI—especially training neural networks.
The remote concept is great. It allows for a good work-life balance. It is also very well implemented, with daily group chats and workshops.
I learned a lot, and the technology provided worked perfectly. One advantage of the online course was the flexible scheduling. The staff and instructors were very friendly.
Sometimes I spoke with an instructor multiple times in a single day during a course, and they even provided me with tips and materials for the future. I think this on-demand concept is fantastic. It’s like Netflix for professional development.
The focus on learning by doing was a perfect fit for me, and the support team was always there whenever I needed help or had questions.
The instructors were always available to answer questions—friendly, patient, and incredibly helpful. I felt very well supported throughout.
My experience with velpTEC edutainment was consistently excellent and very positive. I would give both their content offerings and their customer support 5 stars.
The training content was highly relevant and up-to-date, allowing me to expand my knowledge in a targeted way and apply it directly to my daily work.
What our alumni say about velpTEC:
I learned a lot, and the technology provided worked perfectly. One advantage of the online course was the flexible scheduling. The staff and instructors were very friendly.
The remote concept is great. It allows for a good work-life balance. It is also very well implemented, with daily group chats and workshops.
Sometimes I spoke with an instructor multiple times in a single day during a course, and they even provided me with tips and materials for the future. I think this on-demand concept is fantastic. It’s like Netflix for professional development.
Your financing: Government or private
Government funding
Thanks to our AZAV certification, up to 100% of your training costs can be covered.
Private financing
You can deduct your training costs from your taxes, or your employer can cover them.
Government funding
Thanks to our AZAV certification, up to 100% of your training costs can be covered.
Private financing
You can deduct your training costs from your taxes, or your employer can cover them.
Experience the velpTEC
learning experience live
In this no-obligation information session, we will introduce you to our innovative learning experience and show you how your professional development perfectly combines theory and practice.
Do you have any questions?
Do you have any questions about our training programs or want to learn more about us? No problem! If you can't find the answer in our FAQs, just send us an email with your request.
Marketing & Growth: Detailed training program description
Marketing & Growth - training for the future
Key highlights at a glance
- Practical success for the future: Training from velpTEC can be applied immediately in your daily work and prepares you for current and future trends.
- Career advancement through expertise: Content on channel management, digital content creation, and marketing automation to improve your job market prospects.
Performance Marketing: The growth engine of the digital age
Performance marketing is now the heart of modern digital strategies.
The focus:
- Making results like reach, leads, and revenue measurable
- and continuously optimizing them.
In our marketing training courses, you will learn how to
- run targeted ads,
- manage the customer journey,
- and use data-driven analysis for continuous improvement.
This combination of analytical thinking, creativity, and software proficiency is the key to digital growth.
Entry-level positions in this field are diverse. Growth marketing, for example, works in
- interdisciplinary teams,
- identifies growth levers,
- and experiments with new strategies.
Crucial traits include the courage to embrace change and a commitment to working in a data-driven way.
Your entry opportunities in online marketing
With comprehensive online marketing training, a compact program, or a career change into channel management – a practical understanding of digital channels and budget management is essential. Modern programs teach not only technical expertise but also the ability to actively shape market changes.
Online marketing training courses allow you to gain skills in
- social media,
- SEO,
- content creation,
- and analysis tools flexibly and from anywhere.
This is an ideal opportunity, especially for working professionals or those looking to change careers, to build future-proof expertise.
Training programs at a glance
- Key topics: Sales, Omnichannel, CRM, SEO, Social Media
- Target audience: Professionals, career changers, sales-oriented individuals
- Key features: Up to 100% funding available, lifetime access, flexible models
- Key topics: Media design, storytelling, social media management
- Target audience: Beginners, marketing enthusiasts
- Key features: Practical projects, individual support, flexible enrollment
Marketing Automation Specialist
- Key topics: AI, automation, data science, Google Ads, SEO
- Target audience: Professionals, marketing experts, career changers
- Key features: AI and data-driven focus, workshops, lifetime access
How to go from beginner to pro
With practice-based marketing measures, you will learn to apply methods immediately in your professional life – from the initial customer journey analysis to the design of high-performance campaigns.
Some of the most important topics include:
- Modern marketing strategies, target-group-oriented communication, and social media
- In-depth analysis of target groups and both creative and data-driven content development
- Implementation of budget management, automation, and the use of digital tools
With further training from velpTEC as a Channel Manager you will acquire qualifications that strengthen your digital skills and can improve your chances for new career opportunities.
From channel to management: The next level in marketing
Those who specialize can use online marketing manager training courses to acquire qualifications for targeted leadership roles. The focus is on
- Trend assessment,
- Process automation
- and leadership skills for digital transformation.
Workshops, a self-paced learning approach, and a blend of theory and practice are specifically designed to support your professional development in the field of digitalization.
Social Media & Growth Marketing
Social media and growth marketing can have a positive impact on visibility and reach for businesses.
With social media training, such as becoming a digital content creator, you will learn how to develop cross-platform campaigns and build user relationships. The Growth Marketing focus is on identifying new growth opportunities through creative experimentation, data analysis, and AI-powered testing.
You receive targeted, personalized support in a hybrid format. Practical training programs like the Marketing Automation Specialist offer support for self-directed learning through workshops and coaching, helping to advance your professional development in the digital space.
FAQ
What is the difference between performance marketing training and traditional marketing training?
Performance marketing training focuses on measurable digital processes and results-oriented tools, rather than broad foundational knowledge.
Why is growth marketing relevant for the future?
Creative and data-driven strategies supported by AI allow for flexible adaptation to market trends and the identification of new growth opportunities.
How flexible are online training programs?
They offer maximum independence, flexible start dates, and direct practical relevance—with personal mentoring included at velpTEC.
What career opportunities are available to me after completing further training in Marketing and Growth?
The Marketing and Growth field introduces you to career paths that are more vital than ever in the digital economy. Depending on your focus, you can pursue opportunities as an Online Marketing Manager, Growth Marketing Manager, Social Media Manager, or Marketing Automation Specialist. Roles such as Digital Content Developer or Customer Journey Mapping Expert are also in high demand, as companies look to go beyond simply reaching their customers and focus on building long-term loyalty.
Why are marketing and growth so critical for businesses?
Today, companies are in a constant race for visibility, relevance, and trust. Marketing is no longer just a promotional tool; it is the foundation for sustainable growth. By analyzing data, understanding customer behavior, and deploying targeted communication, you give organizations a clear competitive edge. Whether in e-commerce, brand management, or digital content, your expertise ensures that companies can tap into new markets, launch products successfully, and cultivate long-term relationships.
How much time do I need to invest in a training program?
The duration varies significantly, ensuring you can always find a training program that aligns with your goals. For a quick start, our Customer Experience Manager course takes about 3 months. Programs such as Social Content Creator or Social Media Manager each take approximately 6 months. For deeper specialization, options like the Online Marketing Manager course, which lasts about 8 months, or the Growth Marketing Manager program, at around 7 months, are ideal.
What topics will I cover in Marketing & Growth?
Our core focus areas range from the conceptualization and implementation of digital campaigns and data analysis to the automation of marketing processes. You will engage with content strategies, SEO and SEM, social media marketing, e-commerce, and customer experience. Additionally, you will learn how to model and optimize customer journeys and how growth hacking methods can accelerate market entry. Through practical assignments, case studies, and the use of current tools, you will not only understand the theory but also be able to apply your skills to real-world projects.
Marketing & Growth: Detailed training description
Marketing & Growth - training for the future
At a glance
- Practical success for the future: Training courses Marketing training from velpTEC can be applied immediately in your day-to-day work and prepare you for current and future trends.
- Career advancement through expertise: Content on channel management, digital content creation, and marketing automation – ideal if you are aiming for a career as a marketing manager with professional training .
Performance Marketing: The growth engine of the digital age
Performance marketing is now the heart of modern digital strategies and a key component of any digital marketing training program.
Our focus:
- Making results like reach, leads, and revenue measurable
- and continuously optimizing them.
In our marketing training courses, you will learn how to
- run targeted ads,
- manage the customer journey,
- and use data-driven analysis for continuous improvement.
Always practical and hands-on as part of your performance marketing training.This combination of analytical thinking, creativity, and software expertise is the key to digital growth and successful digital marketing training..
Entry-level positions in this field are diverse. Growth marketing, for example, works in
- interdisciplinary teams,
- identifies growth levers
- and experiments with new strategies.
Crucial traits include a willingness to embrace change and a drive to work in a data-driven way, along with many other skills taught in our marketing training program .
Your entry opportunities in online marketing
Whether through comprehensive online marketing training, a compact course, or a career change into channel management – what matters is a practical understanding of digital channels and budget management. Modern programs teach not only technical expertise but also the ability to actively shape market changes.
With comprehensive online marketing training, a compact course, or a career change into Channel Management – a practical understanding of digital channels and budget management is essential. Modern programs like our Online Marketing Manager training or a classic further education in online marketing provide not only technical expertise but also the ability to actively shape market changes.
Online marketing training courses allow you to acquire skills in
- social media,
- SEO,
- content creation,
- and analysis tools flexibly and from anywhere.
This is possible, for example, through SEO training or social media marketing training.
This is an ideal opportunity, especially for professionals or those looking for a career change, to build future-proof expertise through further education in marketing .
Overview of training programs
- Key topics: Sales, omnichannel, CRM, SEO, social media
- Typical target audience: Professionals, career changers, sales-oriented individuals
- Key features: Up to 100% funding, lifetime access, flexible models
- Key topics: Media design, storytelling, social media management
- Typical target audience: Beginners, those interested in marketing
- Key features: Practical projects, individual support, flexible enrollment, and available in various specializations such as a media design training program or social media training .
Marketing Automation Specialist
- Key topics: AI, automation, data science, Google Ads, SEO
- Target audience: Working professionals, marketing experts, career changers
- Key features: AI and data-driven focus, workshops, lifetime access
How to go from beginner to pro
Using practice-based marketing strategies, you will learn how to apply methods immediately in your professional life—from the initial customer journey analysis to designing high-performance campaigns.
Some of the most important topics include:
- Modern marketing strategies, target-group-oriented communication, and social media – for example in a social media training course
- In-depth analysis of target groups and creative, data-driven content development
- Implementation of budget management, automation, and the use of digital tools as part of a digitalization training course
With a marketing training course from velpTEC as a Channel Manager, you will acquire qualifications that strengthen your digital skills and can improve your chances for new career opportunities.
From channel to management: The next level in marketing
Those who specialize can acquire the necessary skills for targeted leadership roles with a marketing manager training course or a social media manager training course . The focus is on
- trend assessment,
- Process automation
- and leadership skills for digital transformation.
Workshops, a self-paced learning approach, and a blend of theory and practice provide targeted support for your professional development in the field of digitalization – complemented by content such as training in digital accessibility.
Social Media & Growth Marketing
Social media and growth marketing can positively influence a company's visibility and reach . .
With social media marketing training, such as becoming a digital content creator, you will learn how to develop cross-platform campaigns and build user relationships. In the Growth Marketing focuses on identifying new growth opportunities through creative experiments, data analysis, and AI-powered testing.
You receive targeted, personalized support in a hybrid format. Practical training programs like the Marketing Automation Specialist offer support through workshops & coaching to help you learn independently and can boost your professional development in the digital sector – as part of your marketing training.
FAQ
What is the difference between performance marketing training and traditional marketing training?
Performance marketing training programs focus on measurable digital processes and results-oriented tools, rather than broad foundational knowledge – a key distinction within modern marketing training.
Why is growth marketing relevant for the future?
Creative and data-driven strategies powered by AI allow for flexible adaptation to market trends and the identification of new growth opportunities. This is essential for, for example, any digital marketing training.
How flexible is online training?
They offer maximum independence, individual start times, and direct practical relevance – at velpTEC, even with personal mentoring.
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