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Data-Driven Sales Manager:in
Als Data-Driven Sales Manager:in lernst du, Vertriebsprozesse datenbasiert zu analysieren und mit KI-gestützten Tools deine Sales-Strategien zu optimieren. Du beherrschst von Conversion-Optimierung über Marketing-Automation bis zu Power BI alle Instrumente für einen modernen Vertriebsprozess.
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Further start dates
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The learning experience of the future for the skills of tomorrow
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Learn your way
Tailor your professional development with videos, practical exercises, group sessions, or 1-to-1 coaching.
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Learn with excellent support
It is normal to have questions. With our award-winning educational support, you will get answers whenever you need them.
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Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
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Learn only relevant content
Your individual learning experience takes your prior knowledge and experience into account.
Learn your way
Tailor your professional development with videos, practical exercises, group work, or 1-to-1 sessions.
Learn with excellent support
It is normal to have questions. With our award-winning educational support, you will get answers whenever you need them.
Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
Learn only new content
Your individual learning experience takes your prior knowledge and experience into account.
Data-Driven Sales Manager:in
Als Data-Driven Sales Manager:in lernst du, Vertriebsprozesse datenbasiert zu analysieren und mit KI-gestützten Tools deine Sales-Strategien zu optimieren. Du beherrschst von Conversion-Optimierung über Marketing-Automation bis zu Power BI alle Instrumente für einen modernen Vertriebsprozess.
Further start dates
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The training course at a glance
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Start and duration
Next start date
Part-time or full-time
1300
Lessons
Certificates
Intermediate certificates for each module
Certificate of completion
Learning formats
Online courses
1-to-1 coaching
1300
Interactive group courses
Locations
Remote
In-person at over 60 locations
Upon completion
Job search support
Free application coaching
Requirements
- Abgeschlossene Ausbildung und/oder abgeschlossenes Studium oder ersatzweise min. dreijährige Berufserfahrung in einem relevanten Bereich.
- Deutschkenntnisse auf Niveau B2
The learning experience for your future career
Next start date
Learn flexibly at your own pace
Fit your professional development around your daily life. Customise it with videos, practical exercises, group sessions, or 1-to-1 coaching.
You are in good company
Despite all the flexibility, you are not alone. You have plenty of opportunities to connect with others and can contact our award-winning educational support team at any time if you have questions.
Learn the latest content from the industry
You will learn exclusively from trainers who apply their knowledge to real-world projects every day.
Get help with your job search
Through exclusive partnerships with recruitment agencies and application coaching, you have the best chance of being invited to interviews.
Learn the way you want
Tailor your professional development with videos, practical exercises, group sessions, or 1-to-1 coaching.
Learn with excellent support
It’s normal to have questions. With our award-winning educational support, you can get answers whenever you need them.
Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
Learn only the latest content
Your individual learning experience takes your prior knowledge & experience into account.
What you will learn
Du erhältst einen umfassenden Einblick in Methoden der Datenanalyse, Conversion-Optimierung und KI im Vertrieb. Du lernst, relevante Kennzahlen mit Google Analytics, Power BI und CRM-Systemen auszuwerten und Kampagnen mit Google Ads datenbasiert zu steuern. Ergänzend erwirbst du praktische Fähigkeiten in Projektmanagement, Präsentationstechniken und Social Selling. So kannst du als Sales Manager:in datengetriebene Entscheidungen treffen und deine Vertriebsstrategie zukunftssicher gestalten.
Artificial Intelligence Optimization (AIO)
- Gradientenabstieg und stochastischer Gradientenabstieg
- Optimierungsalgorithmen wie Adam, RMSprop und Momentum
- Hyperparameter-Optimierung (Grid Search, Random Search, Bayesian Optimization)
- Regularisierungstechniken (L1, L2, Dropout)
- Modell-Quantisierung und Pruning
Customer Experience & Conversion-Optimierung
- Nutzerzentrierte Conversion-Strategien entwickeln
- Mobile UX-Optimierung für bessere Geschwindigkeit und Zufriedenheit
- Messung von CX-Metriken und KPIs
- Automatisiertes KI-basiertes Follow-up und Social Listening
- Predictive Sales: Abschlusswahrscheinlichkeiten analysieren
Google Ads & Kampagnenmanagement
- Budget- und Gebotsstrategien (z. B. Ziel-ROAS, Ziel-CPA)
- Dynamische Suchanzeigen und Performance Max Kampagnen
- Audience Targeting und Remarketing-Listen (RLSA)
- Conversion-Tracking und Google Analytics-Verknüpfung
- Automatisierte Kampagnensteuerung mit Ads Scripts und Tag Manager
Google Analytics Certification
- Datenbasierte Optimierung von Online-Marketingstrategien
- Verstehen und Anwenden wichtiger Messwerte und KPIs
- Einrichtung und Verwaltung einer GA4-Property
- Erfassung und Analyse relevanter Geschäftsdaten
- Nutzung von Reporting-Tools für datengetriebene Entscheidungen
Lern- und Methodenkompetenzen
- Lernstrategien und Prüfungsvorbereitung
- Zeitmanagement, Motivation und Zielsetzung
- Gedächtnis- und Lerntechniken
- Sozial- und Selbstkompetenz (Kommunikation, Selbstanalyse)
- Future Skills und Umgang mit der VUKA-Welt
Marketing Automation with AI
- KI-Integration in Marketing-Automation-Plattformen
- Automatisierte E-Mail-Kampagnen und Personalisierung
- Lead Scoring und Customer Journey Mapping mit KI
- No-Code-Automatisierung mit Make, Zapier und n8n
- CRM-Integration und datengetriebene Kundenkommunikation
Organisation digitaler Prozesse (Digitalisierung)
- Digitale Geschäftsmodelle: additive Fertigung, Blockchain, Crowd Science
- Erfolgsfaktoren der digitalen Transformation und Führung
- Digitalisierung in der Logistik 4.0
- Management von KI-Initiativen im Unternehmen
- Umsetzung von Digitalisierungsprojekten
Power BI
- Datenvorbereitung und Power Query
- DAX-Berechnungen und Aggregationen
- Erstellung interaktiver Dashboards und Visualisierungen
- Zeitliche und geografische Analysen
- Freigabe und Zusammenarbeit von Berichten
Präsentationstechniken
- Struktur und Storytelling
- Visualisierung und Mediendesign
- Auftritt und Rhetorik
- Umgang mit Teilnehmenden
- Zielgruppenanalyse und Kernbotschaften
Projektmanagement Allgemein
- Projekt-Initiierung und Definition
- Traditionelle, agile und hybride Vorgehensmodelle
- Projektplanung und -steuerung
- Teamentwicklung und Führungskompetenz
- Kommunikationsmodelle und Konfliktmanagement
Social Selling
- Strategien und Kampagnenaufbau im Social Selling
- Plattform- und Zielgruppenauswahl
- Content-Strategie und Automatisierungstools
- Erfolgsmessung und Analyse
- Vertrauensaufbau und Kundenbindung
Statistik
- Deskriptive Statistik (Mittelwert, Varianz, Standardabweichung)
- Wahrscheinlichkeitsrechnung und Verteilungen
- Stichproben und Konfidenzintervalle
- Hypothesentests und Signifikanz
- Korrelation und lineare Regression
Verkaufstechniken und -training
- Planung und Durchführung erfolgreicher Verkaufsgespräche
- Abschlusstechniken und Einwandbehandlung
- Cross- und Upselling-Strategien
- Nonverbale Kommunikation und Körpersprache
- After-Sales-Strategien und Kundenbindung
Vertriebsmanagement
- Entwicklung und Umsetzung von Vertriebsstrategien
- CRM- und Multichannel-Vertriebsprozesse
- KI-gestützte Markt- und Zielgruppenanalyse
- Big Data und Controlling im Vertrieb
- Key Account Management und Kundenbindung
How you will learn
Learn using interactive formats that
prepare you for your career
Everyone learns differently. Your learning experience at velpTEC combines various learning formats to be both varied and educationally sound.
Everyone learns differently. That is why your learning experience at velpTEC combines various learning formats to be both varied and educationally sound.
1-1 sessions
You will receive unlimited personal support
from your trainers at any time.
Live workshops
In topic-specific workshops, you will
dive deep into practical subjects.
Remote and on-site
Learn entirely online or at over 60 locations –
whichever you prefer.
Interactive learning content
All learning content has been developed with educational experts and offers a mix of videos, scripts, practical examples, and exercises.
Adapt your learning content to your prior knowledge
Learn new things instead of repeating old ones – you can swap out the content of your training if you already have prior knowledge.
- Abgeschlossene Ausbildung und/oder abgeschlossenes Studium oder ersatzweise min. dreijährige Berufserfahrung in einem relevanten Bereich.
- Deutschkenntnisse auf Niveau B2
Learn new things instead of repeating old ones
Your prior knowledge counts – the training content is individually adapted to you.
We are highly rated on Trustpilot
I was able to learn a lot of new things that are now really helping me in my new job. It is also very helpful that so many practical examples are shown and worked through, such as case studies from real marketing agencies.
Thanks to velpTEC, I am experiencing outstanding professional developmentthat fits seamlessly into my daily work routine. I am supported by instructors who provide expert guidance along my journey.
I took a data science course at VelpTEC and am very satisfied with the entire experience. The quality of the learning materials was up-to-date and practical, which helped me to understand and apply the content effectively.
The training at velpTEC impressed me with the relevance and up-to-date nature of its content, which prepared me exceptionally well for my future role as a personnel developer.
Sometimes I spoke with an instructor multiple times in a single day during a course, and they even provided me with tips and materials for the future. I think this on-demand concept is fantastic. It’s like Netflix for professional development.
I learned a lot, and the technology provided worked perfectly. One advantage of the online course was the flexible scheduling. The staff and instructors were very friendly.
The remote concept is great. It allows for a good work-life balance. It is also very well implemented, with daily group chats and workshops.
The onboarding for JavaScript was excellent, and I also really enjoyed diving into the complex topics of AI—especially training neural networks.
My experience with velpTEC edutainment was consistently excellent and very positive. I would give both their content offerings and their customer support 5 stars.
The training content was highly relevant and up-to-date, allowing me to expand my knowledge in a targeted way and apply it directly to my daily work.
The focus on learning by doing was a perfect fit for me, and the support team was always there whenever I needed help or had questions.
The instructors were always available to answer questions—friendly, patient, and incredibly helpful. I felt very well supported throughout.
What our alumni say about velpTEC:
The training content was highly relevant and up-to-date, allowing me to expand my knowledge in a targeted way and apply it directly to my daily work.
The onboarding for JavaScript was excellent, and I also really enjoyed diving into the complex topics of AI—especially training neural networks.
My experience with velpTEC edutainment was consistently excellent and very positive. I would give both their content offerings and their customer support 5 stars.
Get help whenever you need it.
Some topics are easier than others – that’s all part of learning. To help you make progress with challenging subjects, our award-winning educational support is always by your side.
Your career success is our goal
Strong partnerships with
recruitment agencies
velpTEC cooperates with well-known recruitment agencies that will put you forward to their clients once you have completed your further training.
1-to-1 coaching for
your application
In this 1-to-1 coaching, you will learn what HR managers look for. You will prepare for job interviews and salary negotiations.
CV and cover letter
optimisation
First impressions count. Your trainers will help you put the finishing touches to your application documents.
Learn through constant exchange with others
You have plenty of opportunities to share ideas and ask questions – whether in group discussions, the virtual learning space, one-to-one conversations, or workshops.
You also have unlimited access to our award-winning educational support if you ever need quick assistance.
top 500 for best customer service in Germany
Find your dream job faster
with our support
Exclusive partnerships with
recruitment agencies
After you graduate, our partners will proactively put you forward to well-known companies.
1-to-1 coaching for
your application
You will learn exactly what HR managers look for in job interviews and salary negotiations.
CV and cover letter
optimisation
First impressions count. Your trainers will help you put the finishing touches to your application documents.
Starting your learning journey
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1. Apply for further training
Find a topic you're passionate about and apply for further training at velpTEC today.
2. Get advice on funding
Our experts will show you how to get the best possible funding for your further training.
3. Your individual offer
Start your learning journey and gain valuable skills in future-oriented topics. Take the next step in your career.
The start of your learning journey
1. Apply for further training
Find a topic you're passionate about and apply for further training at velpTEC today.
2. Get advice on funding
Our experts will show you how to get the best possible funding for your further training.
3. Your individual offer
Start your learning journey and gain valuable skills in future-oriented topics. Take the next step in your career.
Do you have any questions?
Do you have any questions about your application or want to know more about us? No problem! If you can't find the answer to your question in our FAQs, simply send us an email with your query.
How much time do I need to invest in a training program?
The duration varies significantly, ensuring you can always find a training program that aligns with your goals. For a quick start, our Customer Experience Manager course takes about 3 months. Programs such as Social Content Creator or Social Media Manager each take approximately 6 months. For deeper specialization, options like the Online Marketing Manager course, which lasts about 8 months, or the Growth Marketing Manager program, at around 7 months, are ideal.
Why are marketing and growth so critical for businesses?
Today, companies are in a constant race for visibility, relevance, and trust. Marketing is no longer just a promotional tool; it is the foundation for sustainable growth. By analyzing data, understanding customer behavior, and deploying targeted communication, you give organizations a clear competitive edge. Whether in e-commerce, brand management, or digital content, your expertise ensures that companies can tap into new markets, launch products successfully, and cultivate long-term relationships.
What topics will I cover in Marketing & Growth?
Our core focus areas range from the conceptualization and implementation of digital campaigns and data analysis to the automation of marketing processes. You will engage with content strategies, SEO and SEM, social media marketing, e-commerce, and customer experience. Additionally, you will learn how to model and optimize customer journeys and how growth hacking methods can accelerate market entry. Through practical assignments, case studies, and the use of current tools, you will not only understand the theory but also be able to apply your skills to real-world projects.
What career opportunities are available to me after completing further training in Marketing and Growth?
The Marketing and Growth field introduces you to career paths that are more vital than ever in the digital economy. Depending on your focus, you can pursue opportunities as an Online Marketing Manager, Growth Marketing Manager, Social Media Manager, or Marketing Automation Specialist. Roles such as Digital Content Developer or Customer Journey Mapping Expert are also in high demand, as companies look to go beyond simply reaching their customers and focus on building long-term loyalty.
Marketing & Growth: Detailed training program description
Marketing & Growth - training for the future
Key highlights at a glance
- Practical success for the future: Training from velpTEC can be applied immediately in your daily work and prepares you for current and future trends.
- Career advancement through expertise: Content on channel management, digital content creation, and marketing automation to improve your job market prospects.
Performance Marketing: The growth engine of the digital age
Performance marketing is now the heart of modern digital strategies.
The focus:
- Making results like reach, leads, and revenue measurable
- and continuously optimizing them.
In our marketing training courses, you will learn how to
- run targeted ads,
- manage the customer journey,
- and use data-driven analysis for continuous improvement.
This combination of analytical thinking, creativity, and software proficiency is the key to digital growth.
Entry-level positions in this field are diverse. Growth marketing, for example, works in
- interdisciplinary teams,
- identifies growth levers,
- and experiments with new strategies.
Crucial traits include the courage to embrace change and a commitment to working in a data-driven way.
Your entry opportunities in online marketing
With comprehensive online marketing training, a compact program, or a career change into channel management – a practical understanding of digital channels and budget management is essential. Modern programs teach not only technical expertise but also the ability to actively shape market changes.
Online marketing training courses allow you to gain skills in
- social media,
- SEO,
- content creation,
- and analysis tools flexibly and from anywhere.
This is an ideal opportunity, especially for working professionals or those looking to change careers, to build future-proof expertise.
Training programs at a glance
- Key topics: Sales, Omnichannel, CRM, SEO, Social Media
- Target audience: Professionals, career changers, sales-oriented individuals
- Key features: Up to 100% funding available, lifetime access, flexible models
- Key topics: Media design, storytelling, social media management
- Target audience: Beginners, marketing enthusiasts
- Key features: Practical projects, individual support, flexible enrollment
Marketing Automation Specialist
- Key topics: AI, automation, data science, Google Ads, SEO
- Target audience: Professionals, marketing experts, career changers
- Key features: AI and data-driven focus, workshops, lifetime access
How to go from beginner to pro
With practice-based marketing measures, you will learn to apply methods immediately in your professional life – from the initial customer journey analysis to the design of high-performance campaigns.
Some of the most important topics include:
- Modern marketing strategies, target-group-oriented communication, and social media
- In-depth analysis of target groups and both creative and data-driven content development
- Implementation of budget management, automation, and the use of digital tools
With further training from velpTEC as a Channel Manager you will acquire qualifications that strengthen your digital skills and can improve your chances for new career opportunities.
From channel to management: The next level in marketing
Those who specialize can use online marketing manager training courses to acquire qualifications for targeted leadership roles. The focus is on
- Trend assessment,
- Process automation
- and leadership skills for digital transformation.
Workshops, a self-paced learning approach, and a blend of theory and practice are specifically designed to support your professional development in the field of digitalization.
Social Media & Growth Marketing
Social media and growth marketing can have a positive impact on visibility and reach for businesses.
With social media training, such as becoming a digital content creator, you will learn how to develop cross-platform campaigns and build user relationships. The Growth Marketing focus is on identifying new growth opportunities through creative experimentation, data analysis, and AI-powered testing.
You receive targeted, personalized support in a hybrid format. Practical training programs like the Marketing Automation Specialist offer support for self-directed learning through workshops and coaching, helping to advance your professional development in the digital space.
FAQ
What is the difference between performance marketing training and traditional marketing training?
Performance marketing training focuses on measurable digital processes and results-oriented tools, rather than broad foundational knowledge.
Why is growth marketing relevant for the future?
Creative and data-driven strategies supported by AI allow for flexible adaptation to market trends and the identification of new growth opportunities.
How flexible are online training programs?
They offer maximum independence, flexible start dates, and direct practical relevance—with personal mentoring included at velpTEC.
What will I learn in the Data Driven Sales Manager training program?
Digitize sales processes, analyze data, and increase revenue: The Data Driven Sales Manager training program at velpTEC
Modern sales requires a keen sense for customers and sound decision-making based on current data. Data Driven Sales Managers use key performance indicators, digital systems, and market insights to strategically expand sales opportunities.
With a sales management training program you will develop skills for
- strategic sales management,
- digital sales processes,
- and effective customer engagement.
This opens up new perspectives in a versatile and future-oriented professional field.
Key highlights at a glance
The sales management training program shows you how to optimize sales activities using data, AI, and digital platforms manage strategically. You will analyze key performance indicators, develop campaigns, and improve customer engagement and conversion rates. Additionally, you will strengthen your skills in project work, presentation, and modern sales leadership.
- Artificial Intelligence Optimization
- Customer Experience and Conversion Optimization
- Google Ads and Campaign Management
- Google Analytics Certification
- Learning and Methodological Skills
- Marketing Automation with AI
- Organization of Digital Processes
- Power BI
- Presentation Techniques
- Project Management
- Social Selling
- Statistics
- Sales Techniques and Sales Training
- Sales Management
Start your professional development at velpTEC now!
Future-oriented sales management for innovative sales professionals
A Data-Driven Sales Manager steers sales activities based on measurable customer data and sales metrics. You evaluate target groups, purchasing behavior, and sales opportunities to derive appropriate actions. CRM systems, lead scoring, revenue forecasts, and pipeline analyses provide you with a solid foundation for decision-making. A sales management training program prepares you for this analytical sales role.
- Develop data-driven sales strategies
- Segment target groups and plan outreach
- Analyze CRM and campaign data
- Score leads and track sales opportunities
- Create revenue forecasts
- Examine the sales funnel
- Coordinate sales activities with marketing teams
- Prepare reports and presentations
Start your training at velpTEC now!
What aspiring sales managers need to know about CRM systems, KPI dashboards, and predictive analytics
Aspiring sales managers should know that reliable data forms the foundation for effective sales management.
- CRM data: Customer data, sales opportunities, and activities show how the pipeline is developing and where action is required.
- KPI dashboards: They consolidate this information, making performance, conversion rates, and forecasts easy to grasp at a glance.
- Predictive analytics: It helps you derive future trends from past results and current signals.
In a sales management training course, you will learn how to select the right metrics, ensure data quality, and use forecasts for sales planning. This allows you to set priorities based on solid data and develop your team in a targeted way.
Lead generation and pipeline optimization: Successfully establishing efficient sales cycles in the B2B and B2C markets
Lead generation describes the targeted acquisition of new customer contacts. You reach out to relevant target groups, assess their interest, and move qualified leads into the sales process. This creates a reliable foundation for new business opportunities.
Pipeline optimization streamlines the entire process from initial contact to closing. You identify where sales opportunities are stalling and adjust workflows accordingly. In a sales management training course, you will develop methods to shorten lead times, increase conversion rates, and manage your sales proactively.
Get started now and contact us!
Your sales management training with us at velpTEC
Training to become a Data Driven Sales Manager follows a learning conceptthat is tailored to your goals. You will receive a personalized learning paththat is customized to your prior knowledge and learning style. You can learn online with 24/7 access, visit a local branch whenever you like, or simply combine both. Furthermore, you can choose to study full-time or part-time.
Throughout the entire process, we support you with expert guidance and are always here for you. Even after you finish, we are happy to remain your primary point of contact.
You can also look forward to a high degree of practical relevance and quality standards of the highest level. The training content is structured so that you can apply your knowledge directly in workshops, case studies, and projects.
Future-oriented topics such as artificial intelligence, big data, blockchain, sustainability and green tech are fully integrated. Classes are taught by highly qualified instructors designed and supported by a supportive learning environment . Depending on your personal circumstances, funding is available, potentially covering the full cost.
Get started now and get in touch with us!
Excellent career prospects for certified graduates in the global job market
Data-driven sales managers find particularly
- B2B sales,
- in technology companies,
- and in digital business models
attractive opportunities. There is high demand for professionals who can analyze sales data, identify customer potential, and strategically optimize sales processes.
Advanced sales management training strengthens your skills in analysis, sales operations, and strategic sales planning. With growing experience you can pursue a Team Lead take on a leadership role or advance to Head of Sales. Your compensation will be influenced by your industry, professional experience, and level of responsibility for results.
Key figures and outlook at a glance
- Average annual salary (comparable positions): approx. €44,400 gross
- Experienced professionals: approx. €65,000 gross annually (base salary) plus bonus
- Top-tier figures (more demanding positions): approx. €72,500 to €92,500 gross annually
- Market demand: approx. 95 open positions for Sales Data Managers and around 200 positions in Big Data Sales Management
FAQ
What commercial background or analytical foundations are essential for applicants to have for this sales management training?
To get started, a foundation in sales, marketing, and business processes will be helpful. A strong aptitude for numbers will assist you in evaluating key performance indicators and sales trends. Experience with spreadsheets, CRM systems, or digital reporting will make your practical work easier. Equally valuable are strong communication skills and an interest in customer needs.
What practical sales projects and use cases do participants work on during this intensive training program?
Throughout the training, you will work on various practical sales projects and use cases. You will analyze baseline data, develop appropriate strategies, and evaluate the results achieved. In the process, you will use digital tools and prepare your findings for presentations or business decisions, gaining experience with the structured workflows of modern sales.
In which industries and modern business sectors are qualified Data Driven Sales Managers currently in highest demand?
Attractive opportunities can be found in software companies, digital platforms, and technology-driven B2B providers. E-commerce, manufacturing, consulting, telecommunications, as well as finance and insurance companies are also increasingly relying on data-driven sales management. Professionals are particularly in demand in sectors characterized by extensive customer data, digital sales channels, and complex sales processes.
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