.svg)
.svg)
.svg)
.svg)
.svg)
Corporate Communications Manager:in
Du entwickelst professionelle Kommunikationsstrategien für Unternehmen und steuerst Markenbotschaften über alle Kanäle. Als Corporate Communications Manager:in nutzt du KI-Technologien, Content-Marketing und Change Management für wirkungsvolle Kommunikation.
.svg)
.svg)
.svg)
Further start dates
Lorem ipsum dolor sit amet, consec adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.
.svg.webp){kind=logo}
The learning experience of the future for the skills of tomorrow
.svg)
Learn your way
Tailor your professional development with videos, practical exercises, group sessions, or 1-to-1 coaching.
.svg)
Learn with excellent support
It is normal to have questions. With our award-winning educational support, you will get answers whenever you need them.
.svg)
Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
.svg)
Learn only relevant content
Your individual learning experience takes your prior knowledge and experience into account.
Learn your way
Tailor your professional development with videos, practical exercises, group work, or 1-to-1 sessions.
Learn with excellent support
It is normal to have questions. With our award-winning educational support, you will get answers whenever you need them.
Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
Learn only new content
Your individual learning experience takes your prior knowledge and experience into account.
Corporate Communications Manager:in
Du entwickelst professionelle Kommunikationsstrategien für Unternehmen und steuerst Markenbotschaften über alle Kanäle. Als Corporate Communications Manager:in nutzt du KI-Technologien, Content-Marketing und Change Management für wirkungsvolle Kommunikation.
Further start dates
Lorem ipsum dolor sit amet, consec adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.
The training course at a glance
.svg)
Start and duration
Next start date
Part-time or full-time
1300
Lessons
Certificates
Intermediate certificates for each module
Certificate of completion
Learning formats
Online courses
1-to-1 coaching
1300
Interactive group courses
Locations
Remote
In-person at over 60 locations
Upon completion
Job search support
Free application coaching
Requirements
- Abgeschlossene Ausbildung und/oder abgeschlossenes Studium oder ersatzweise min. dreijährige Berufserfahrung in einem relevanten Bereich.
- Deutschkenntnisse auf Niveau B2
The learning experience for your future career
Next start date
Learn flexibly at your own pace
Fit your professional development around your daily life. Customise it with videos, practical exercises, group sessions, or 1-to-1 coaching.
You are in good company
Despite all the flexibility, you are not alone. You have plenty of opportunities to connect with others and can contact our award-winning educational support team at any time if you have questions.
Learn the latest content from the industry
You will learn exclusively from trainers who apply their knowledge to real-world projects every day.
Get help with your job search
Through exclusive partnerships with recruitment agencies and application coaching, you have the best chance of being invited to interviews.
Learn the way you want
Tailor your professional development with videos, practical exercises, group sessions, or 1-to-1 coaching.
Learn with excellent support
It’s normal to have questions. With our award-winning educational support, you can get answers whenever you need them.
Learn from the best experts
You will learn exclusively from trainers who apply their knowledge in the industry every day.
Learn only the latest content
Your individual learning experience takes your prior knowledge & experience into account.
What you will learn
In 33 Wochen lernst du in 19 Modulen, Kommunikationsstrategien für Marken, Unternehmen und Change-Prozesse zu entwickeln. Du vertiefst dein Wissen in Content Marketing, Social Media, PR, Influencer Marketing und Customer Experience Management. Darüber hinaus setzt du KI-gestützte Marketingautomation ein und sicherst dich rechtlich durch Internet- und Medienrecht ab. Praxisnahe Projektarbeiten festigen dein Know-how und bereiten dich auf die Rolle als Corporate Communications Manager:in vor.
AI for brand design and corporate identity
- Logo- und Markenvisualisierung mit generativer KI
- Moodboards und Designkonzepte mit KI entwickeln
- Stil-Klonen: KI-Inhalte an Markenidentität anpassen
- Automatisierte Erstellung von Marketingmaterial (Flyer, Banner)
- Social-Media-Templates mit KI erstellen und skalieren
Change Management
- Grundlagen und Definition des Change Managements
- Planung und Steuerung von Veränderungsprozessen
- Kommunikation und Rolle der Führungskräfte
- Integration in Unternehmenskultur und Organisationsentwicklung
- Umgang mit Widerstand und Erfolgsmessung
Content Marketing
- Entwicklung und Umsetzung von Content-Strategien
- Storytelling und überzeugende Schreibtechniken
- SEO-Texte, Blogartikel und Content-Recycling
- Content-Distribution, Promotion und A/B-Testing
- Qualifikationsprojekt zur praktischen Anwendung
Customer Experience Management
- Digitale Strategien und Omnichannel-Management mit Tools wie HubSpot
- Integration von Cloudcomputing und KI in den CX-Prozess
- Kundendatenanalyse zur Bedürfnis- und Trendermittlung
- Einführung in Customer-Relationship-Management
- Messung von Kundenerfahrung mit CX-Metriken und KPIs
Influencer Marketing
- Auswahl, Identifikation und Beziehungsmanagement zu Influencern
- Strategieentwicklung und langfristige Partnerschaften
- Vertragsgestaltung und rechtliche Aspekte
- Krisenmanagement und Diversity im Influencer Marketing
- Erfolgsmessung und ROI-Analyse
Internet- und Medienrecht
- Rechtliche Anforderungen im Social Media und Influencer Marketing
- Rechtliche Aspekte bei Webseiten und Onlineshops
- Online-Marketing-Instrumente und ihre rechtlichen Implikationen
- Fallstricke und Herausforderungen im digitalen Marketing
- Vertrags- und Haftungsfragen im Internet
Kommunikation und Konfliktmanagement
- Einführung in Kommunikationsmodelle und -formen
- Konstruktives Konfliktmanagement und Strategien zur Konfliktbewältigung
- Interkulturelle Zusammenarbeit und virtuelle Teams
- Virtuelle Kommunikation: Tools und Methoden
- Praktische Anwendung durch Fallstudien
Methoden- und Lernkompetenzen
- Zeitmanagement, Motivation und Zielsetzung
- Gedächtnis- und Lerntechniken
- Prüfungsvorbereitung mit Stressbewältigung
- Future Skills und Methodenkompetenz
- Selbst- und Sozialkompetenz in der VUKA-Welt
Marketing Automation with AI
- Einführung in Marketing-Automation-Plattformen mit KI-Integration
- Automatisierte E-Mail-Kampagnen und Personalisierung
- Lead Scoring und Customer Journey Mapping mit KI
- No-Code-Automatisierung mit Make, Zapier und n8n
- CRM-Integration und datengetriebene Kundenkommunikation
Marketing Management
- Marktanalyse, Marktforschung und Zielgruppenpositionierung
- Entwicklung von Marketingstrategien und -konzepten
- Kommunikationspolitik und Social Media-Kommunikation
- Preis-, Produkt- und Distributionspolitik
- Qualifikationsprojekt Marketing Management zur Praxisanwendung
Newslettermarketing
- Grundlagen des E-Mail-Marketings
- Zielgruppenanalyse und Persona-Entwicklung
- Inhaltsgestaltung und Storytelling
- Automatisierung und Segmentierung
- Newsletter-Design und Responsivität
People Based Marketing
- Entwicklung einer First-Party-Data-Strategie
- Nutzererkennung und Profilbildung (Digital Fingerprint)
- Datenbasierte Segmentierung und Orchestrierung
- Macro-Journey-Entwicklung und Happy-Flow-Prozesse
- Channel-Gap und holistische Nutzerprofile
PR Management und strategische Unternehmenskommunikation
- Entwicklung und Umsetzung von PR-Strategien
- Medientraining und sicheres Auftreten
- Umgang mit Fake News und Krisen-PR
- Pressemitteilungen: Aufbau, Inhalt und Verbreitung
- Künstliche Intelligenz in der PR: Chancen und Risiken
Präsentationstechniken
- Strukturierung und Storytelling
- Visualisierung und Mediendesign
- Auftritt und rhetorische Techniken
- Kernbotschaften für Zielgruppen formulieren
- Interaktion und Umgang mit Teilnehmenden
Social Media Marketing
- Entwicklung von Social Media Strategien und Content-Planung
- Krisenmanagement, Datenschutz und Ethik
- Plattform-spezifische Maßnahmen: Facebook, Instagram, LinkedIn & TikTok
- Automatisierung, Monitoring und Analyse (KPIs & Tools)
- Qualifikationsprojekt Social Media Marketing zur Praxisanwendung
How you will learn
Learn using interactive formats that
prepare you for your career
Everyone learns differently. Your learning experience at velpTEC combines various learning formats to be both varied and educationally sound.
Everyone learns differently. That is why your learning experience at velpTEC combines various learning formats to be both varied and educationally sound.
1-1 sessions
You will receive unlimited personal support
from your trainers at any time.
Live workshops
In topic-specific workshops, you will
dive deep into practical subjects.
Remote and on-site
Learn entirely online or at over 60 locations –
whichever you prefer.
Interactive learning content
All learning content has been developed with educational experts and offers a mix of videos, scripts, practical examples, and exercises.
Adapt your learning content to your prior knowledge
Learn new things instead of repeating old ones – you can swap out the content of your training if you already have prior knowledge.
- Abgeschlossene Ausbildung und/oder abgeschlossenes Studium oder ersatzweise min. dreijährige Berufserfahrung in einem relevanten Bereich.
- Deutschkenntnisse auf Niveau B2
Learn new things instead of repeating old ones
Your prior knowledge counts – the training content is individually adapted to you.
We are highly rated on Trustpilot
I was able to learn a lot of new things that are now really helping me in my new job. It is also very helpful that so many practical examples are shown and worked through, such as case studies from real marketing agencies.
Thanks to velpTEC, I am experiencing outstanding professional developmentthat fits seamlessly into my daily work routine. I am supported by instructors who provide expert guidance along my journey.
I took a data science course at VelpTEC and am very satisfied with the entire experience. The quality of the learning materials was up-to-date and practical, which helped me to understand and apply the content effectively.
The training at velpTEC impressed me with the relevance and up-to-date nature of its content, which prepared me exceptionally well for my future role as a personnel developer.
I learned a lot, and the technology provided worked perfectly. One advantage of the online course was the flexible scheduling. The staff and instructors were very friendly.
Sometimes I spoke with an instructor multiple times in a single day during a course, and they even provided me with tips and materials for the future. I think this on-demand concept is fantastic. It’s like Netflix for professional development.
The onboarding for JavaScript was excellent, and I also really enjoyed diving into the complex topics of AI—especially training neural networks.
The remote concept is great. It allows for a good work-life balance. It is also very well implemented, with daily group chats and workshops.
The instructors were always available to answer questions—friendly, patient, and incredibly helpful. I felt very well supported throughout.
The focus on learning by doing was a perfect fit for me, and the support team was always there whenever I needed help or had questions.
My experience with velpTEC edutainment was consistently excellent and very positive. I would give both their content offerings and their customer support 5 stars.
The training content was highly relevant and up-to-date, allowing me to expand my knowledge in a targeted way and apply it directly to my daily work.
What our alumni say about velpTEC:
I was able to learn a lot of new things that are now really helping me in my new job. It is also very helpful that so many practical examples are shown and worked through, such as case studies from real marketing agencies.
The instructors were always available to answer questions—friendly, patient, and incredibly helpful. I felt very well supported throughout.
The training content was highly relevant and up-to-date, allowing me to expand my knowledge in a targeted way and apply it directly to my daily work.
Get help whenever you need it.
Some topics are easier than others – that’s all part of learning. To help you make progress with challenging subjects, our award-winning educational support is always by your side.
Your career success is our goal
Strong partnerships with
recruitment agencies
velpTEC cooperates with well-known recruitment agencies that will put you forward to their clients once you have completed your further training.
1-to-1 coaching for
your application
In this 1-to-1 coaching, you will learn what HR managers look for. You will prepare for job interviews and salary negotiations.
CV and cover letter
optimisation
First impressions count. Your trainers will help you put the finishing touches to your application documents.
Learn through constant exchange with others
You have plenty of opportunities to share ideas and ask questions – whether in group discussions, the virtual learning space, one-to-one conversations, or workshops.
You also have unlimited access to our award-winning educational support if you ever need quick assistance.
top 500 for best customer service in Germany
Find your dream job faster
with our support
Exclusive partnerships with
recruitment agencies
After you graduate, our partners will proactively put you forward to well-known companies.
1-to-1 coaching for
your application
You will learn exactly what HR managers look for in job interviews and salary negotiations.
CV and cover letter
optimisation
First impressions count. Your trainers will help you put the finishing touches to your application documents.
Starting your learning journey
.svg)
1. Apply for further training
Find a topic you're passionate about and apply for further training at velpTEC today.
2. Get advice on funding
Our experts will show you how to get the best possible funding for your further training.
3. Your individual offer
Start your learning journey and gain valuable skills in future-oriented topics. Take the next step in your career.
The start of your learning journey
1. Apply for further training
Find a topic you're passionate about and apply for further training at velpTEC today.
2. Get advice on funding
Our experts will show you how to get the best possible funding for your further training.
3. Your individual offer
Start your learning journey and gain valuable skills in future-oriented topics. Take the next step in your career.
Do you have any questions?
Do you have any questions about your application or want to know more about us? No problem! If you can't find the answer to your question in our FAQs, simply send us an email with your query.
How much time do I need to invest in a training program?
The duration varies significantly, ensuring you can always find a training program that aligns with your goals. For a quick start, our Customer Experience Manager course takes about 3 months. Programs such as Social Content Creator or Social Media Manager each take approximately 6 months. For deeper specialization, options like the Online Marketing Manager course, which lasts about 8 months, or the Growth Marketing Manager program, at around 7 months, are ideal.
Why are marketing and growth so critical for businesses?
Today, companies are in a constant race for visibility, relevance, and trust. Marketing is no longer just a promotional tool; it is the foundation for sustainable growth. By analyzing data, understanding customer behavior, and deploying targeted communication, you give organizations a clear competitive edge. Whether in e-commerce, brand management, or digital content, your expertise ensures that companies can tap into new markets, launch products successfully, and cultivate long-term relationships.
What topics will I cover in Marketing & Growth?
Our core focus areas range from the conceptualization and implementation of digital campaigns and data analysis to the automation of marketing processes. You will engage with content strategies, SEO and SEM, social media marketing, e-commerce, and customer experience. Additionally, you will learn how to model and optimize customer journeys and how growth hacking methods can accelerate market entry. Through practical assignments, case studies, and the use of current tools, you will not only understand the theory but also be able to apply your skills to real-world projects.
What career opportunities are available to me after completing further training in Marketing and Growth?
The Marketing and Growth field introduces you to career paths that are more vital than ever in the digital economy. Depending on your focus, you can pursue opportunities as an Online Marketing Manager, Growth Marketing Manager, Social Media Manager, or Marketing Automation Specialist. Roles such as Digital Content Developer or Customer Journey Mapping Expert are also in high demand, as companies look to go beyond simply reaching their customers and focus on building long-term loyalty.
Marketing & Growth: Detailed training program description
Marketing & Growth - training for the future
Key highlights at a glance
- Practical success for the future: Training from velpTEC can be applied immediately in your daily work and prepares you for current and future trends.
- Career advancement through expertise: Content on channel management, digital content creation, and marketing automation to improve your job market prospects.
Performance Marketing: The growth engine of the digital age
Performance marketing is now the heart of modern digital strategies.
The focus:
- Making results like reach, leads, and revenue measurable
- and continuously optimizing them.
In our marketing training courses, you will learn how to
- run targeted ads,
- manage the customer journey,
- and use data-driven analysis for continuous improvement.
This combination of analytical thinking, creativity, and software proficiency is the key to digital growth.
Entry-level positions in this field are diverse. Growth marketing, for example, works in
- interdisciplinary teams,
- identifies growth levers,
- and experiments with new strategies.
Crucial traits include the courage to embrace change and a commitment to working in a data-driven way.
Your entry opportunities in online marketing
With comprehensive online marketing training, a compact program, or a career change into channel management – a practical understanding of digital channels and budget management is essential. Modern programs teach not only technical expertise but also the ability to actively shape market changes.
Online marketing training courses allow you to gain skills in
- social media,
- SEO,
- content creation,
- and analysis tools flexibly and from anywhere.
This is an ideal opportunity, especially for working professionals or those looking to change careers, to build future-proof expertise.
Training programs at a glance
- Key topics: Sales, Omnichannel, CRM, SEO, Social Media
- Target audience: Professionals, career changers, sales-oriented individuals
- Key features: Up to 100% funding available, lifetime access, flexible models
- Key topics: Media design, storytelling, social media management
- Target audience: Beginners, marketing enthusiasts
- Key features: Practical projects, individual support, flexible enrollment
Marketing Automation Specialist
- Key topics: AI, automation, data science, Google Ads, SEO
- Target audience: Professionals, marketing experts, career changers
- Key features: AI and data-driven focus, workshops, lifetime access
How to go from beginner to pro
With practice-based marketing measures, you will learn to apply methods immediately in your professional life – from the initial customer journey analysis to the design of high-performance campaigns.
Some of the most important topics include:
- Modern marketing strategies, target-group-oriented communication, and social media
- In-depth analysis of target groups and both creative and data-driven content development
- Implementation of budget management, automation, and the use of digital tools
With further training from velpTEC as a Channel Manager you will acquire qualifications that strengthen your digital skills and can improve your chances for new career opportunities.
From channel to management: The next level in marketing
Those who specialize can use online marketing manager training courses to acquire qualifications for targeted leadership roles. The focus is on
- Trend assessment,
- Process automation
- and leadership skills for digital transformation.
Workshops, a self-paced learning approach, and a blend of theory and practice are specifically designed to support your professional development in the field of digitalization.
Social Media & Growth Marketing
Social media and growth marketing can have a positive impact on visibility and reach for businesses.
With social media training, such as becoming a digital content creator, you will learn how to develop cross-platform campaigns and build user relationships. The Growth Marketing focus is on identifying new growth opportunities through creative experimentation, data analysis, and AI-powered testing.
You receive targeted, personalized support in a hybrid format. Practical training programs like the Marketing Automation Specialist offer support for self-directed learning through workshops and coaching, helping to advance your professional development in the digital space.
FAQ
What is the difference between performance marketing training and traditional marketing training?
Performance marketing training focuses on measurable digital processes and results-oriented tools, rather than broad foundational knowledge.
Why is growth marketing relevant for the future?
Creative and data-driven strategies supported by AI allow for flexible adaptation to market trends and the identification of new growth opportunities.
How flexible are online training programs?
They offer maximum independence, flexible start dates, and direct practical relevance—with personal mentoring included at velpTEC.
How does the corporate communications manager training program at velpTEC work?
Building identity, strengthening brands, and leading dialogue: The Corporate Communications Manager training program at velpTEC
Every day, companies face the challenge of communicating complex topics clearly and shaping their public perception in a targeted way. Corporate Communications Managers develop effective messaging for this purpose and create a professional presence across various channels.
With a Corporate Communications Manager training program you will open up a versatile career field centered on
- media,
- brand identity
- and strategic communication.
Discover how well-thought-out content builds trust and provides sustainable support for a company's development.
Key highlights at a glance
The Corporate Communications Manager training program provides you with practical skills for community building, brand communication, and digital public relations.
You will develop strategies for social media, PR, and customer experience. Additionally, you will cover data protection, media law, and professional communication across digital channels.
- Community Management
- Customer Experience Management
- Data Protection Basics
- Internet and Media Law
- Communication and Conflict Management
- Livestreaming and Smart TV
- Marketing Management
- Meta Associate
- PR Management and Strategic Corporate Communication
- Social Media Marketing
Start your professional development at velpTEC now!
Strategic media relations for innovative communication consultants
A Corporate Communications Manager shapes the strategic communication of a company. You
- develop messages for internal and external target groups
- and ensure a consistent presence across various channels.
In this role, you strengthen the reputation and coordinate communication initiatives with
- executives,
- specialist departments,
- and external partners.
Professional training in corporate communications will prepare you for this multifaceted role.
- Develop and implement communication strategies
- Coordinate internal and external communications
- Create press releases, newsletters, and brochures
- Handle media inquiries and manage press relations
- Manage social media, websites, and other channels
- Prepare executives for interviews and speeches
- Monitor reputation and public issues
- Maintain relationships with key stakeholders
What aspiring PR managers need to know about media landscapes, press releases, and journalism
As an aspiring PR manager , you should understand how
- different media outlets work
- and which topics are relevant to their target audiences.
Daily newspapers, trade media, podcasts, online portals, and social networks each follow their own editorial processes. This knowledge helps you select the right channels and tailor your content effectively.
A press release conveys current events in a clear and concise manner. A compelling headline, an informative introduction, and well-supported facts help editorial teams put the story into context. Supplementary quotes, contact details, and background information increase the practical value for journalists.
Journalistic insight supports you in professional media relations. You understand news values, respect editorial workflows, and provide reliable sources. This creates credible content and builds long-term relationships with relevant media outlets.
Start your training at velpTEC now!
Internal communication and employer branding: Successfully establishing identification and trust within the team
Internal communication keeps employees informed about goals, changes and operational developments . It
- creates transparency,
- streamlines coordination
- and strengthens trust in corporate decisions.
In a Corporate Communications Manager training program you will develop suitable
- messages,
- formats
- and channels for various teams.
Employer branding shapes a company's perception as an attractive employer. A corporate communications training program shows you how to design
- career content,
- social media
- and authentic insights into everyday work life.
This is how you reach suitable candidates and foster long-term employee retention.
Your Corporate Communications Manager training starts here
Training to become a Corporate Communications Manager follows a Learning conceptthat is focused on your goals. You will receive a personalized learning paththat is tailored to your prior knowledge and learning style.
You learn online with 24/7 access, make use of a local center whenever you like, or simply combine both. Furthermore, you can choose to pursue your further education full-time or part-time.
Throughout the entire process, we support you with expert guidance and are always here for you. Even after you finish, we are happy to remain your primary point of contact.
You can also look forward to a high degree of practical relevance and quality standards at the highest level. The training content is structured so that you can apply your knowledge directly in workshops, case studies, and projects.
Future-oriented topics such as artificial intelligence, big data, blockchain, sustainability and green tech are fully integrated. Classes are taught by highly qualified instructors designed and supported by a supportive learning environment . Depending on your personal circumstances, funding is available, potentially covering the full cost.
Start your professional development with velpTEC now!
Excellent career prospects for certified graduates in the global job market
A Corporate Communications Manager certification opens up versatile career paths in both internal and external communications. Companies are looking for professionals who can strategically develop topics, manage digital channels, and confidently handle communication during change or crisis situations.
A corporate communications certification strengthens your profile for roles in communications departments, agencies, and larger organizations. With growing experience, you can take on responsibility for teams, campaigns, and overall communication strategy. Potential career steps lead
- to team lead,
- Head of Communications,
- or Chief Communications Officer.
Key figures at a glance
- Depending on the survey, the average annual gross salary in the field of corporate communications is around 44,350 to 60,504 euros.
- The stated salary range is approximately 45,000 to 64,983 euros gross per year.
- The starting salary is around 55,755 euros gross per year.
- The average annual gross salary for communications managers is approximately 52,700 euros.
- Individual market reports track between 203 and 3,392 open positions.
- There are around 2,810 available job openings listed for communications managers.
Start your professional development at velpTEC now!
FAQ
What prior knowledge of communication or linguistic foundations are essential for applicants to have for this training program?
A strong command of language and a passion for writing will help you get off to a good start. You should be able to present information clearly and adapt to different target audiences. Active listening, persuasive presentation skills, and a professional approach to feedback will also support you in your practical assignments.
What practical case studies and use cases do participants work on during the intensive corporate communications training?
During the training, you will work on a practical project, among other things. Additional tasks cover various topics, where you will plan appropriate content and channels and evaluate their impact using relevant metrics.
In which industries and economic sectors are qualified corporate communications managers currently in highest demand?
Technology companies, industrial firms, and financial service providers offer excellent career opportunities. Energy suppliers, the healthcare sector, retail, and management consultancies also employ communications professionals. They are particularly in demand in larger organizations that engage with diverse target audiences, manage complex changes, or actively shape their public image.
.webp)
Find your perfect
course
Focusing on your experience and career goals – our professional development experts are here to help you find the perfect course.
