Your professional development as a Sales Marketing Specialist with velpTEC
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According to the HubSpot State of Marketing Report 2024, generating qualified leads and increasing revenue remain the top priorities for marketing teams worldwide.

At the same time, companies are increasingly investing in data-driven strategies to integrate marketing and sales more closely. This is driving demand for professionals who understand both areas and can successfully bring them together.

The Sales Marketing Specialist training program prepares you for this challenging intersection. And your prospects look bright. Today, companies are looking for people who can
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• align sales and marketing activities,
• identify potential
• and make data-driven decisions.

In doing so, you will develop skills that are in demand across almost every industry—from e-commerce and technology to manufacturing and service companies.
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Key highlights at a glance
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In our Sales Marketing Specialist training program, you will build the skills to Sales and Marketing effectively. You will learn how to plan digital campaigns, utilize CRM processes, design customer journeys, and use data to refine strategies throughout the sales funnel.
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• Sales Management and CRM
• Marketing Fundamentals and Strategies
• Digital Strategies and Tools
• Social Media Marketing
• Social Selling
• Community Management
• Content Marketing
• Google Ads and Search Engine Marketing
• Project Management Tools and Applications
• A/B Testing and Performance Optimization
• Prompting Techniques and Applications
• Community Nurturing and Engagement
• Project Reporting and Communication
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Start your professional development at velpTEC now!

Sales-Marketing instead of silos: Your path to becoming a Sales Marketing Specialist
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As a Sales Marketing Specialist, you will lay the foundation for integrating sales and marketing into a unified growth engine.
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• While marketing generates awareness, engages target audiences, and captures leads,
• sales ensures that these contacts are converted into meaningful conversations, proposals, and closed deals.
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In the Sales Marketing Specialist training program, you will develop an understanding of how
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• campaigns,
• customer outreach,
• CRM processes,
• and sales activities work together.
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You will learn how to analyze target audiencesand create compelling developing content, qualifying leads, and evaluating initiatives in a waythat results in concrete improvements for revenue, customer retention, and growth.
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Typical tasks include:

• Conducting market and target audience analysis
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• Developing marketing strategies for products or services
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• Planning, executing, and evaluating campaigns
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• Generating and qualifying leads and preparing them for sales
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• Supporting the sales team with sales opportunities and customer outreach
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• Creating presentations, brochures, emails, and other sales collateral
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• Monitor customer needs, buying behavior, and market trends
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• Measure campaign success using key performance indicators
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• Derive and develop measures to increase sales
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• Provide communication support for events, promotions, or product launches
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Why you are indispensable as a Sales Marketing Specialist in the modern economy
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Your profile is particularly valuable because companies today need to work in a more data-driven, customer-centric, and agile way. A good offer requires the right positioning, the appropriate channel, and a compelling message.
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Your strength as a Sales Marketing Specialist lies in
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• understanding customer needs
• and deriving effective measures from them.
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Ultimately, this results in measures that
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• Generate attention
• and contribute to measurable business development.
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Scale B2B revenue: Take your career to the next level with our Sales Marketing Specialist training
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In many companies, the successful collaboration between marketing and sales determines how quickly new customers can be acquired and revenue increased. This is exactly where the Sales Marketing Specialist training comes in.
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You will learn how to integrate marketing measures and sales activities in such a way that individual sales opportunities turn into predictable and sustainable growth .
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For a Sales Marketing Specialist, this means
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• Scaling B2B revenue,
• building repeatable processes for lead generation,
• customer acquisition, and retention.
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Instead of looking at individual measures in isolation, you develop strategies that enable more qualified business leads, more closed deals, and better sales team utilization in the long term.
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Area: Target Audience Analysis
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• Your contribution as a Sales Marketing Specialist: Identify and analyze high-potential companies
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Area: Lead Generation
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• Your contribution as a Sales Marketing Specialist: Acquire qualified business leads for the sales team
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Area: Marketing Campaigns
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• Your contribution as a Sales Marketing Specialist: Develop initiatives that generate attention and increase demand
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Area: Sales Support
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• Your contribution as a Sales Marketing Specialist: Support sales teams with relevant content, data, and campaigns
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Area: Customer Journey
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• Your contribution as a Sales Marketing Specialist: Guide prospects effectively through to the purchasing decision
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Area: CRM Usage
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• Your contribution as a Sales Marketing Specialist: Systematically capture, maintain, and analyze customer information
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Area: Process Optimization
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• Your contribution as a Sales Marketing Specialist: Analyze sales and marketing processes and make them more efficient
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Area: Customer Retention
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• Your contribution as a Sales Marketing Specialist: Build and maintain long-term business relationships
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Area: Revenue Growth
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• Your contribution as a Sales Marketing Specialist: Plan and implement measures for sustainable revenue development
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Area: Growth
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• Your contribution as a Sales Marketing Specialist: Connect marketing and sales as joint growth drivers
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Start your professional development at velpTEC now!

Optimize lead generation and conversion: Achieve success through targeted professional development
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Lead generation refers to the process of making potential customers aware of a company, product, or service and converting their interest into concrete contacts or inquiries. The goal is to reach peoplewho
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• have a genuine interest in the offering
• and are relevant to sales.
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For a Sales Marketing Specialist, the next step is to guide these contacts strategically along the customer journey and increase the conversion rate.
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Conversion describes the proportion of prospects who perform a desired action, such as submitting an inquiry, scheduling an appointment, or completing a purchase.
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To do this, you analyze target audiences, evaluate marketing channels, and continuously optimize campaigns. You identify,
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• which measures generate qualified leads,
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• which content performs particularly well,
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• and where there is potential for better results.
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In doing so, you help turn attention into long-term customer relationships and sustainable revenue growth.
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Marketing Automation & CRM Excellence: Your Upgrade to Sales Marketing 4.0
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Marketing automation involves the automated management of recurring marketing tasks, while a CRM system centrally consolidates all important information about prospects and customers.

Together, both areas ensure that contacts are addressed in a targeted manner, processes are organized efficiently, and sales opportunities are better utilized.

As part of a Sales Marketing Specialist training program, you will learnhow marketing and sales activities systematically linked to be connected. Instead of managing individual contacts manually, you use digital processes and intelligent workflows to personalize customer engagement and efficiently guide the entire sales funnel.

This creates structured workflows that improve both the customer experience and the collaboration between marketing and sales.
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Key tasks in marketing automation and CRM include:
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• Automating recurring marketing and communication processes
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• Centralizing and managing leads and customer data in the CRM
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• Segmenting contacts based on interests, behavior, or buying stage
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• Setting up automated follow-up and nurturing processes
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• Supporting sales activities with up-to-date data and clear workflows
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• Tracking and optimizing customer journeys based on data
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• Leveraging marketing and sales data for analysis and decision-making
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• Improve collaboration between marketing and sales
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• Make processes scalable and support growth
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Marketing training for performance-oriented marketers and sales professionals
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Performance-oriented marketers and sales professionals align their work consistently with measurable results. What matters is whether campaigns, content, or sales activities actually
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• generate leads,
• close deals,
• drive revenue
• or fuel growth.
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They work based on data, test different approaches, and continuously improve their efforts. In marketing , this applies, for example, to
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• Ads,
• landing pages
• or content.
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Sales is all about qualified leads, higher closing rates, and more efficient sales processes.
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Targeted qualification for a higher ROI: Professional development for Sales Marketing Specialists
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Professional development as a Sales Marketing Specialist follows a learning conceptthat is focused on your goals. You receive a personalized learning paththat is tailored to your prior knowledge and learning style.

You learn online with 24/7 access, make use of a location near you whenever you like, or simply combine both. Furthermore, you choose professional development in Full-time or part-time.

Throughout the entire process, we support you with expert advice and are always here for you. Even after you finish, we are happy to remain your primary point of contact.

You can also look forward to a high degree of practical relevance and quality standards of the highest level. The training content is structured so that you can apply your knowledge directly in workshops, case studies, and projects.

Future-oriented topics such as artificial intelligence, big data, blockchain, sustainability and green tech are fully integrated. Classes are taught by highly qualified instructors designed and supported by a supportive learning environment . Depending on your personal circumstances, funding is available, potentially covering the full cost.
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Start your professional development at velpTEC now!

Advance your career into management: Sales Marketing Specialist training

A Sales Marketing Specialist has excellent prospects, as companies today are more focused than ever on integrating marketing and sales. There is high demand for professionals who can
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• generate leads,
• analyze campaigns,
• Understand CRM processes
• and actively support revenue growth.
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This turns the role into a growth-oriented cross-functional position with strong opportunities in marketing, sales, key account management, or team leadership.
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If you work with data, have mastered marketing automation, and think with a sales-driven mindset, you can advance into management in the long term. You are particularly attractive to companies that want to make B2B growth more predictable and turn marketing activities into measurable business results.
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Figures and prospects at a glance:
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• Junior: approx. €36,500–€43,700 gross per year
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• Mid-level: approx. €43,700–€48,900 gross per year
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• Senior: approx. €49,000–€59,900 gross per year
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• Specialist with a strong sales focus: up to approx. €64,185 gross per year
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• Average salary for similar roles: approx. €43,700–€48,900 gross per year
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• Open positions: numerous jobs in sales marketing, marketing sales, and specialized marketing roles
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• Career development: Marketing management, sales management, key account management, or team leadership
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Get more information about further training at velpTEC now!

FAQ
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What is the difference between a traditional marketing professional and a Sales Marketing Specialist?

A traditional marketing professional often focuses more on campaigns, content, brand identity, or communications. A Sales Marketing Specialist combines these tasks with sales objectives. As a result, the focus is more on leads, conversions, CRM processes, and measurable revenue impact.
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Which strategies and tools (such as CRM and marketing automation) will I learn about in the Sales Marketing Specialist training at velpTEC?
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In this training, you will learn how marketing and sales work together systematically. This includes sales strategy, CRM, marketing automation, social selling, content marketing, ads, A/B testing, performance optimization, and customer journey mapping. The goal is to improve campaigns and sales processes based on data.
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Can I complete the Sales Marketing Specialist training with 100% funding via an education voucher to launch my career as a successful Sales Marketing Specialist?
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Yes, funding of up to 100% via an education voucher is possible if you meet the personal requirements. This allows you to gain targeted qualifications and prepare for your career as a Sales Marketing Specialist.